I was in Seattle earlier this week for an Amazon event that over the space of an hour covered over 70 new devices, customer features, and developer tools across Alexa, Echo, and Fire TV. Looking at the announcements overall I thought Amazon was trying to do a few things:
- Appeal to both early tech adopters and mainstream consumers.
- The needs of early adopters, who bought into the Alexa ecosystem and the voice-first UI early, are focused more in growing the number of products they own, as well as increasing the number of engagement points they have with them through skills. These are also users who have become highly dependent on Alexa, who now can operate even if the internet is down minimizing any negative feelings or frustration users might feel when they could not operate their smart home without an internet connection.