Arm Mac’s Cometh. How Mac Differentiation Will Deepen

A Bloomberg report that came out yesterday speculated that Arm based Mac’s could come as early as 2020. Given both Apple’s silicon roadmap and its hardware and software roadmap, that timing seems plausible. The bigger question is why would Apple make a change, and more importantly pour so much R&D developing a custom chip for Mac hardware when they still only sell roughly 20 million Macs a year. I think a few key reasons make the most sense.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio