The battle over audio in the home may be a more fundamental one than many realize. The iPod kicked off the battle for personal audio. As music transitions to streaming services like Spotify and Apple Music, this battle continues. But as an extension of personal audio, the battle for the home may be as strategically important.
Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio View all posts by Ben Bajarin