The Two Increasingly Dominant Business Models in Consumer Media

on July 24, 2017
Reading Time: 4 minutes

One of the most fascinating things about the consumer technology industry is the range of business models in evidence among the various companies. Though software may indeed be said to be eating the world, what’s fascinating to me is that almost no business models are based on selling software. Instead, we’re seeing the rise of two dominant business models in almost all of consumer digital media: subscriptions and advertising. And as these take over on the content side of the industry, they’re more likely to take increasing share of other parts of the industry including hardware as well.

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