Two Scenarios for Amazon’s Alexa

Amazon’s Alexa, or more specifically the Amazon ecosystem, is again the star of CES. This felt somewhat predictable, given the coming out party Alexa had last year at CES, but Google is trying to spoil Amazon’s party by creating the illusion Google Assistant is everywhere by advertising it along with a “Hey Google” branding campaign on nearly every available billboard and sign around Vegas. But that is all it is an illusion

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio