Why Apple and Microsoft are Moving to Become Powerhouses in Services

In a recent column, I wrote about a new great divide coming out of Silicon Valley in which one side believes the best business model is to sell products and services vs. the other side that gives away services that are subsidized by advertising.

As I pointed out in this article, both business models are valid, but the one that relies on advertisers for their revenue have the biggest challenge when it comes to protecting their customer’s privacy as advertisers need as much data on the prospective customer to more accurately target their ads.

Published by

Tim Bajarin

Tim Bajarin is the President of Creative Strategies, Inc. He is recognized as one of the leading industry consultants, analysts and futurists covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Compaq, Dell, AT&T, Microsoft, Polaroid, Lotus, Epson, Toshiba and numerous others.