Why Apple and Microsoft are Moving to Become Powerhouses in Services

on May 9, 2018
Reading Time: 4 minutes

In a recent column, I wrote about a new great divide coming out of Silicon Valley in which one side believes the best business model is to sell products and services vs. the other side that gives away services that are subsidized by advertising.

As I pointed out in this article, both business models are valid, but the one that relies on advertisers for their revenue have the biggest challenge when it comes to protecting their customer’s privacy as advertisers need as much data on the prospective customer to more accurately target their ads.

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