Are Self-driving Cars Targets for Advertisers?

One of the more inevitable technologies that will impact our lives in the next 5-10 years will be autonomous vehicles. And one of the ultimate virtues of these cars will be that you as a passenger will not have to actually drive the vehicle but could instead, lean back and read, watch a video, etc.

But as this chart below points out, any person in a self-driving car will probably become a major target for location-based advertising.
The key question this survey asked was “Imagine that your car could suggest things to you as you are driving around town, based on the places you are passing along your route. How useful would you find the following?”

Published by

Tim Bajarin

Tim Bajarin is the President of Creative Strategies, Inc. He is recognized as one of the leading industry consultants, analysts and futurists covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Compaq, Dell, AT&T, Microsoft, Polaroid, Lotus, Epson, Toshiba and numerous others.