Are Self-driving Cars Targets for Advertisers?

on April 11, 2018
Reading Time: 3 minutes

One of the more inevitable technologies that will impact our lives in the next 5-10 years will be autonomous vehicles. And one of the ultimate virtues of these cars will be that you as a passenger will not have to actually drive the vehicle but could instead, lean back and read, watch a video, etc.

But as this chart below points out, any person in a self-driving car will probably become a major target for location-based advertising.
The key question this survey asked was “Imagine that your car could suggest things to you as you are driving around town, based on the places you are passing along your route. How useful would you find the following?”

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