Dear Amazon: You don’t get to use words like “double”

on November 28, 2012

On Tuesday, Amazon issued a press release entitled: “Worldwide Kindle Device Sales More Than Double Last Year’s Record Over Holiday Shopping Weekend.”

Here’s the thing, Amazon. You never told us last year’s sales numbers. In fact, you never told us ANY sales numbers. Double no information is still…no information.

Dear Amazon: Until you tell us WHAT you’re doubling, you don’t get to pretend that your use of the word “double” has any meaning or significance.