Some fascinating news broke yesterday that Apple is returning to Google for certain aspects of search within iOS and other core software. Apple is returning to having Google as the default search within iOS and macOS as well as for web-based search within Siri. When the iPhone first launched, Google was an essential partner for Apple as the Google search and Google Maps were core features touted as capabilities of the original iPhone.
Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio View all posts by Ben Bajarin