Was Android a Big Mistake for Google?
By many standards, Android is a huge success. It has become the top-selling smartphone operating system and is on a growth path to increase its dominance. But there is a significant question of whether it has done any good for its owner, Google.
Google bought Android in 2005 from its founder, Andy Rubin, for an undisclosed price. Google, as is its wont, never explained the rationale for the purchase. And because the software is free to device makers, it has not made any money for Google directly.
The general thinking in the industry has been that the Google services bundled on Android devices would create enough additional revenue to make Android a paying proposition. Only Google knows the extent to which this is working and they aren’t saying. But I suspect that the incremental revenue generated by Android, including sales at the Android Market, have not been huge contributors to Google’s bottom line. Tablets would seem to present a lot more monetization opportunities than handsets just because of the extra screen real estate, but Android tablets have been dismal sellers. I’m sure the iPad, with default Google search and Google maps, is generating orders of magnitude more revenue than all the Android tablets combined.
Meanwhile, Android is making money for Microsoft. Microsoft asserts that Android violates a number of its patents and has been signing up phone manufacturers, most recently Samsung, to deals that require them to pay royalties on each handset for a license to the Microsoft intellectual property. The needs to obtain patents to defend Android against infringement claims by Microsoft and Apple was a significant factor in Google’s proposed purchase of Motorola Mobility. And Google could face a substantial judgment in litigation in which Oracle claims Android infringes on Java language patents that Oracle acquired when it bought Sun Microsystems.
The bottom line is that Android is a big headache for Google without much evidence of a clear offsetting payoff. And now, Amazon has come along and helped itself, perfectly legally, to the Android source code and created a customized version of the software without so much as a by-your-leave from Google. The software will power the new Kindle Fire, which could easily become the dominant Android tablet when it goes on sale in November.
Android has been good for consumers and good for phone makers. Whether it has been good for Google is very much an open question.