What Should Apple’s Priority be for its $1 Billion Media Budget?

on August 23, 2017
Reading Time: 2 minutes

Word came out last week that Apple had earmarked $1 billion towards creating or acquiring new media content shortly. Like other big companies such as Netflix, Amazon, and HBO, the race is on to either create original content or acquire content that would help them boost their offerings to their customers and in turn, increase their subscriptions and services revenue.

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