Phil Baker

52 Articles

The Importance of the Quality Engineer

When a new product is introduced at a company event, it’s the…

How does a Problem Like the Note 7 Happen?

Those involved in the design and manufacturing of hardware products understand that…

What am I Missing About Self-Driving Cars?

It seems every automotive company, as well as Uber and Lyft, are…

Apple’s Stellar Customer Support

Apple is criticized about a number of things because they’re at the…

When a Hardware Product is Done

We all know how software is really never done. There are always…

Apple has A Reputation for Discarding Legacy Features before the Competition

Apple has a reputation for discarding legacy features on their products well…

Apple and the Expectation Of Perfection

Last week, I turned on my computer and was greeted by an…

Hardware Upgrades Offer New Opportunities

Software upgrades are commonplace. We have them in apps, video games, computer…

The Challenges of Retail for Startup Hardware Companies

In a recent column, I covered some of the challenges entrepreneurs have…