Devices Stories
As Smartphone Ownership Cycles Lengthen, Consumers Need to Consider Device Durability
When I joined Creative Strategies in 1981, one of my tasks was…
By
Tim Bajarin
The Samsung Galaxy Fold Captured Attention, but The Galaxy S10 Lineup Will Capture Sales
Samsung celebrates ten years of Galaxy S and technology is not the…
Extending Digital Personas Across Devices
Sometimes major technology trends happen without us really noticing. That’s certainly the…
The Smartphone Market’s Tough Year
Reading Time: 3 minutesIDC’s preliminary data on fourth-quarter shipments prove out what…
By
Tom Mainelli
Garmin’s Place in the Fitness Wearables Ecosystem
The fitness wearables market has been brutal of late, with more exits…
Apple’s Services Playbook
It’s hard to have a conversation around Apple that does not include…
By
Ben Bajarin
A CES Vet’s Final Take on CES 2019
In my column last week, I mentioned that this CES was my…
By
Tim Bajarin
Big CES Announcements are TVs and PCs
What’s old is new again, or so it seems at this year’s…
What to Consider When Marketing PCs to Millennials
Millennials are so yesterday! Gen Z is who we are told we…