My Friend Louis Gray posted a great article a few weeks ago called “Tech Leaders Don’t Win By Saying They’ll Crush Somebody.” I have to say I can’t agree more and I encourage all tech leaders to read the article.
All though I understand that some of these executives logic may be PR related, at the same time more often than not those types of statements accomplish the exact opposite goals of their original intention.
Louis states in his article:
Look at who is on top today in whatever category makes sense for you. Social networking. Search. Mobile OS. Tablets. Storage systems. Operating systems. Printers. You name it. You would be hard-pressed to see those companies having talked big about taking down number one when they were on their pathway to success. They probably didn’t do it at all.
The primary point being that the best posture to take is to talk more about your own products than the products of competitors.