Microsoft is delaying its Xbox Game Pass Ultimate price increase for existing subscribers in select countries, but not in the U.S. or UK.
Why it matters: The 50% price hike, from $19.99 to $29.99 per month, has sparked backlash among users, with many reconsidering their subscription choices.
The details:
- The price increase took effect on October 1 for new subscribers and was set to begin on November 4 for current subscribers.
- In an email to subscribers in certain countries, Microsoft announced that the price increases would apply only to new subscribers for now, provided existing subscribers continue to auto-renew.
- If Ultimate subscribers cancel their subscription and then re-subscribe, they will be charged at the new rate.
- Microsoft confirmed that the delay is due to “local requirements,” likely meaning the company must provide a set period of notice before making price changes.
For subscribers in the U.S. and UK, the announced price increase remains unchanged. Microsoft reiterated that current subscribers in certain countries would continue renewing at their existing price for now, in line with local requirements, and that advance notice will be provided before price adjustments take effect in those regions.
What they’re saying:
- “At this time, these increases will only affect new purchases and will not affect your current subscription for the market in which you reside, as long as you are on an auto-recurring plan,” explains Microsoft in an email sent to some Xbox Game Pass Ultimate subscribers.
- “Our recent Game Pass update remains unchanged. Current subscribers in certain countries will continue renewing at their existing price for now, in line with local requirements. We’ll provide advance notice before price adjustments take effect in these countries,” says Kari Perez, head of Xbox communications.
The other side: Microsoft has justified the price increase by adding more features, including 75 day-one releases per year, Fortnite Crew, Ubisoft+ Classics, and upgrades to the Xbox Cloud Gaming streaming quality.
What’s next: The price hike will eventually affect all countries where Ultimate is available, with Microsoft providing advance notice before price adjustments take effect in regions where the increase has been delayed.
