• ABOUT
  • CONTACT
  • BLOG
techpinions_logo_transparent techpinions__white_logo_transparent
  • TECH SECTOR PERFORMANCE HEATMAP
  • UPCOMING TECH IPOs
  • AI
  • Technology
  • Invest
  • Future
  • Opinions
  • Podcast
Reading: Windows on ARM May Get Its Own Brand
Share
TechpinionsTechpinions
Font ResizerAa
  • AI
  • Technology
  • Invest
  • Future
  • Opinions
  • Podcast
Search
  • AI
  • Technology
  • Invest
  • Future
  • Opinions
  • Podcast
Follow US
© Copyright 2026, Techpinions. All Rights Reserved.
Home » Blog » Windows on ARM May Get Its Own Brand
Technology

Windows on ARM May Get Its Own Brand

Steve Wildstrom
Last updated: September 28, 2026 2:45 PM
Steve Wildstrom
Published: April 16, 2012
Share

The Wall Street Journal‘s Don Clark is reporting that Microsoft is considering calling the version of Windows that will run on ARM chips something other than Windows 8, the  name expected to be used for the Intel/AMD version. But I can only hope that his belief that the Windows-on-ARM operating system may be called Windows RT is wrong.


First, it’s a lousy name. It does not fall trippingly off the tongue. The best you can say is that it is better than WOA, hard-core tech-speak for Windows-on-ARM. Windows Tablets are going to need all the marketing help they can get and something with a little more pizzazz would be  helpful.

Second and more important, Windows RT would be a really confusing name, because of its extreme similarity to WinRT, which is how developers usually refer to the programming model for Windows 8 Metro apps. Among developers, programs written for Metro as usually referred to as WinRT apps. In theory, at least, all WinRT apps should run on both Windows 8 and Windows RT, if those are the names Microsoft chooses. But the whole thing seems unnecessarily confusing.
 

The Importance of the Quality Engineer
New study reveals space travel speeds up aging in human stem cells
The World Has Gone Mobile
How Glasses can Deliver Brain Transplants
Was Android a Big Mistake for Google?
Previous Article Should Apple Create an iWatch?
Next Article The Case Against a 4-Inch iPhone

Listen to The Techpinions Podcast

Spotify Podcast

Join thousands of followers on X

X-twitter
techpinions_logo_transparent techpinions__white_logo_transparent
Insight, Perspective, and Analysis from influential and respected industry analysts.

About Techpinions

  • About
  • Contact
  • Editorial Policy
  • Financial Disclaimer
  • Follow us on X
  • Privacy Policy
  • Terms of Service

Topics

  • AI
  • Technology
  • Invest
  • Future
  • Opinions
  • Podcast
© Copyright 2026, Techpinions. All Rights Reserved.