Media and Entertainment Super Bundle Follow Up

on June 28, 2018
Reading Time: 3 minutes

Last week I talked about the coming of the super bundles. The overall arc of that piece was more about what super bundles are and why consumers will be drawn to them over traditional cable packages. Throughout the article, I mentioned some companies were positioned better than others, namely Amazon and Apple. In the recent days, Apple’s strategy here is becoming more clear. And, this recent piece in The Information seems to confirm my prediction that Apple would indeed launch a super bundle.

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