Salasa, a Saudi Arabian e-commerce fulfillment company, has raised $30 million in a Series B funding round. The round was led by Artal Capital, with participation from SVC, Wa’ed Ventures, 500 Global, Alsulaiman Group, and other strategic investors. Founded in 2017 by Abdulmajeed Alyemni and Hasan Alhazmi, Salasa offers end-to-end logistics services to online merchants.
These services include warehousing, inventory management, last-mile delivery, bonded zones, and cross-border shipping. The company plans to use the funds to transition into an AI-powered logistics platform. This will enable predictive and automated operations.
Salasa also aims to expand its fulfillment network, bonded zones, and dark stores across Saudi Arabia and the GCC. It will boost its international shipping capabilities to open new markets for merchants. Abdulmajeed Alyemni, Co-founder and CEO of Salasa, said, “This funding marks a major milestone.
AI-powered logistics expansion
We’re scaling across fulfillment, technology, and talent to become a tech-first logistics company. With our investors’ backing, we’ll plan smarter, deliver faster, and expand globally with forward-thinking logistics.”
Hasan Alhazmi, Co-Founder and CBO of Salasa, added, “We’re embedding AI across planning, inventory, and fulfillment to create predictive, self-optimizing logistics.
This boosts speed, accuracy, and efficiency for merchants, while our cross-border expansion and bonded zone operations open access to new markets regionally and beyond.”
Salasa has fulfilled and shipped over 50 million products domestically and internationally since its inception. It has become the logistics partner of choice for over 1,000 merchants, including major brands like Noon, Amazon, Cenomi, Boutiqaat, Laverne, Sharaf DG, and Alothaim Retail. The company’s ecosystem includes key platform integrations with Salla, ZID, Amazon, Trendyol, and Shopify.
It also has carrier partnerships with Aramex, DHL, Saudi Post, and more than 40 other logistics providers. Wassim Moukahhal, Head of Alternative Investments at Artal Capital, stated, “Salasa is solving one of the biggest pain points in regional e-commerce: reliable, scalable logistics infrastructure. We’re excited to partner with a visionary team that is building a future-ready platform, combining physical scale with technological innovation.
This investment aligns with our conviction that logistics is a key enabler of Saudi Arabia’s digital transformation and a critical layer of the next generation of commerce.”
As Saudi Arabia’s e-commerce market continues its double-digit growth, exceeding SAR 86 billion by 2024, Salasa is positioned to play a foundational role in powering the Kingdom’s digital economy.
