Surprise! Apple Execs Use The Mac Anniversary To Dis Microsoft.

When Apple executives speak to the press, pay attention. They may dodge. They may fail to disclose some facts, overemphasize others. But, and this is critical, Apple executives who speak on the record always reveal what they are thinking.

Surprise. Apple executives think a great deal about Microsoft.

Mostly, they think Microsoft has got it completely wrong. In this case, however, I hope it is Apple that is proven wrong.

Last week, Macworld scored a very rare interview with key Apple executives. The men spoke on the occasion of the Mac’s 30th anniversary. That the Mac (in its many forms) is thirty is a truly laudable achievement. For so long, the Mac was marginalized. So much so, in fact, that Steve Jobs had no choice but to turn to the iPod. No more. Today, Mac survives and by the great metric of profits, even thrives.

Which is why I find it so odd that in granting their interview, the Apple executives spoke so little about the Mac’s rather inspiring tale and instead directed jab after jab toward Microsoft’s unified OS strategy.

This, dear reader, is what we call a tell.

Hardware Trumps All Else

From Macworld’s brief interview, consider the many times Apple execs suggest that the current Windows strategy is all wrong:

“It’s obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience? We believe, no.”

“We don’t waste time thinking, ‘But it should be one [interface]!’ How do you make these [operating systems] merge together?’ What a waste of energy that would be.”

“To say [OS X and iOS] should be the same, independent of their purpose? Let’s just converge, for the sake of convergence? [It’s] absolutely a non goal ”

“You don’t want to say the Mac became less good at being a Mac because someone tried to turn it into iOS.”

“There’s a natural form factor that drives the optimal experience for each of those things. And I think what we are focused on is delivering the tailored, optimal experience for those kinds of ways that you work, without trying to take a one-size-fits-all solution to it.”

Tim Cook appeared on ABC in large part to talk about the Mac at 30. The company created a splashy new landing page at Apple.com to celebrate thirty years of Macintosh. Apple execs spoke to the press as part of the Mac’s celebration. Yet, Apple’s conversation continues to come back to that central theme: Microsoft is doing it wrong.

What gives?

Partly, it’s because no matter how rich Apple is now, old grudges never fully heal. It’s also representative of the fact that, at least in part, Apple is smart enough to let sales direct strategy. Consider that for the last quarter, Apple will sell about 50 million iPhones, 25 million iPads, and probably less than 5 million Macs. There is simply no incentive for the company to even suggest a Mac OSX – iOS convergence.

I hope they are wrong.

Many Modes. Many Devices. One Interface.

Surface tabletI want my various “computers” — defined here as at least my smartphone, tablet, desktop, laptop, wearable watch, television and even car dashboard — to essentially operate as similarly as possible, preferably with a unified user interface and application set across all.

Yes, my many computers are for different tasks and will be used at different times, in different settings. I will want to use a keyboard and mouse for some activities, touch for others, my voice for still others. That said, I want all my devices to have a UI that looks and feels and functions similarly. Even more, I want a singular user experience across all devices and across all modes of interaction. Thus, Mac knows my touch and my voice exactly as iPhone. My iPad screen and Mac screen are essentially swappable.

It’s troubling to me that the world’s biggest computer company can’t seem to make this work. When I hear Apple execs mocking Microsoft’s UI strategy I think it’s an opportunity lost.

Apple Limitations

Apple has survived and prospered because of its rather profound understanding of the opportunities presented by its own limitations. Whereas Google is almost infinitely scalable, there are hard limits on what Apple can do. Thus, their relentless multi-decade focus on maximizing the potential of a fully integrated hardware-software-services ecosystem. The result is the world’s best smartphone, best tablet, best laptop.

It’s no longer enough. As data shifts to the cloud, hardware becomes increasingly de-constructed. Desktop, laptop, smartphone, tablet, an assortment of wearables, connected cars, connected homes and on and on. I want the very best of each of these. I also want each of these to operate with the same essential template.

Perhaps I can’t have that, now now, maybe not ever. But it bothers me that it is Apple which seems so determined to accept multiple OSes across multiple form factors. Here’s a case, frankly, where I hope Microsoft wins.

Tech Toy Story

Microsoft’s newest ad campaign is breath taking but not, I think, in the way that Microsoft imagines.

microsoft-tools-note-toys

Just a toy“, my ass. ~ Steven Aquino (@steven_aquino)

This is why Microsoft will lose. This shows they don’t get it…“ ~ Ben Bajarin (@BenBajarin)

Is there some sort of Redmond Triangle — a mysterious zone where ad executives of talent disappear without a trace? The Microsoft ad is ignorant, insulting, and shockingly naive. How could a company as successful as Microsoft get it so very, very wrong?

History Repeats

[pullquote]The only new thing is history we don’t know. ~ Harry S. Truman[/pullquote]

Of course, Microsoft is not the first — nor will they be the last — to dismiss their competitor’s products as mere “toys.” There is a long and storied history of such foolish behavior.

Most recently, Blackberry, a.k.a, RIM, proudly boasted that their phones were “not a toy“.

Bad omen for Microsoft: It’s using BlackBerry’s ‘tools not toys’ line. ~ BGR (@BGR)

I remember the last company to push the “tools not toys” line: BlackBerry. Worked out awesome for them. ~ Brad Reed (@bwreedbgr)

[pullquote]History is a very good teacher, but he has very few students. ~ Wael El-Manzalawy[/pullquote]

But the story of dismissing the new as mere toys, goes back over a hundred years and surely extends throughout all of history.

While theoretically and technically television may be feasible, commercially and financially, I consider it an impossibility, a development of which we need waste little time dreaming. ~ Lee De Forest, inventor, 1926

I have determined that there is no market for talking pictures. ~ Thomas A. Edison, 1926

Airplanes are interesting toys but of no military value. ~ Marechal Ferdinand Foch, Professor of Strategy, Ecole Superieure de Guerre , France

X-rays will prove to be a hoax. ~ Lord Kelvin, British mathematician and physicist, 1896

When the Paris Exhibition closes, the electric light will close with it, and very little more will be heard about it. ~ Professor Erasmus Wilson, 1878

It’s only a toy. ~ Gardiner Greene Hubbard, future father-in-law of Alexander Graham Bell, on seeing Bell’s telephone, 1876

Although it is…an interesting novelty, the telephone has no commercial application. ~ J. P. Morgan, to Alexander Graham Bell

Well-informed people know it is impossible to transmit the voice over wires as may be done with dots and dashes and signals of the Morse code, and that were it possible to do so, the thing would be of no practical value. ~ Editorial in the Boston Post, 1865

Disruption Repeats

Disruption seems to follow a fairly steady pattern:

Stage 1: The incumbent over-serves the vast majority of their customers.

Stage 2: A challenger appears with a cheaper and/or simpler product or service that only performs a subset of the incumbent’s services. However, that subset served is the set of tasks that the vast majority of users wish to enjoy or perform.

Stage 3: The incumbent dismisses the challenger’s product or services as “beneath contempt”. Calling a new and inferior product a “toy” is a subset of such disdain ((Inspired by Horace Dediu)).

Who says you can’t do “real work” on a non-Microsoft tablet?

Just because Microsoft SAYS non-Microsoft tablet don’t do real work, doesn’t make it so.

In sales environments, a tablet is a better and more useful tool [than a PC]… ~ Nicholas Paredes

James Kendrick, of ZDnet, certainly seems to think that he gets “real work” done on his tablet.

And the way that Enterprises are snapping up non-Microsoft tablets suggests that SOMEBODY — and a whole lot of somebody’s — thinks that tablets are eminently capable of doing “real work.”

How many people use PC’s for “real work” anyway?

BeLifydCUAAMKDjBenedict Evans poses — and then answers — the question: “How many people use PCs for ‘real work’?

One problem with saying that you need a PC to do ‘real work’ is that a large % of people don’t actually use their PC for ‘real work’ ~ Benedict Evans (@BenedictEvans)

[pullquote]The easiest software incumbent to disrupt is the one prioritizing the needs of its strategy over the needs of its customer. ~ Aaron Levie (@levie)[/pullquote]

Microsoft has the question backwards. They’re asking: “How many tablets can run programs like Excel, Word and Powerpoint?” What they should be asking is: “How many people who use tablets need to use programs like Excel, Word and Powerpoint?”

Efficiency is doing things right. Effectiveness is doing the right things. Microsoft’s tablets may or may not be efficient, but they’re not effective because they’re not doing the right things.

What’s So Wrong With Being A Toy?

Quite often, when incumbents think a new entrant product is a toy, they’re right. ~ Benedict Evans (@BenedictEvans)

[pullquote]The supreme accomplishment is to blur the line between work and play. ~ Arnold J. Toynbee[/pullquote]

Being called a “toy” is not the insult Microsoft thinks it is. It may, in fact, be the ultimate compliment.

In the war between platforms you can use for real work and platforms that are just toys, the toys always win. ~ Benedict Evans (@BenedictEvans)

Creating a computer that does real work is the act of an engineer. Creating a computer that makes work feel like play is an act of genius.

I LIKE the tools that help me get work done. I LOVE the tools that make my work fun to do.

When the craftsman made the first wheel, industry veterans pointed out you couldn’t use it for real work. ~ Benedict Evans (@BenedictEvans)

It made for a fun toy though. ~ John Gruber (@gruber)

Microsoft Just Doesn’t Get It

[pullquote]Wisdom doesn’t necessarily come with age. Sometimes age just shows up all by itself. ~ Tom Wilson[/pullquote]

Microsoft seems to make the same mistake over and over and over again. The phrase “less is more” is literally untrue; it’s a logical impossibility. But when people use this expression, they’re not speaking logically, they’re using self-contradictory phrasing to describe an important principle — that keeping things simple; that avoiding unnecessary detail; often improves things.

Microsoft just can’t seem to learn this lesson. And, ironically, the longer they think of their competitor’s products as toys, the less likely it will be that their prospective customers take them seriously.

Is Yahoo Even Worth Trying To Save?

Is there any reason to save Yahoo? I say no. 

What does Yahoo do? What is Yahoo for? What is Yahoo great at? What is Yahoo even good at? 

Yahoo does not have the best technology, nor the best content. Yahoo does not have the best users, nor the most. Yahoo is close to irrelevant on mobile — the future of computing — and has flubbed every effort to be social.

Yahoo is the Detroit of web properties. Once big, once thriving, it helped create a future it can never be part of. It’s only hope, in my view, is to whither away, quickly, so maybe a few worthy pieces can find life in the wild.

While the tech blogosphere was in a tizzy last week, some outraged, most envious over the firing and massive golden parachute that Yahoo’s Henrique de Castro received, they missed the larger story: de Castro was not the “dead man walking.”  Yahoo is the dead man walking. Gleeful rubbernecking by industry watchers won’t change the company’s fortunes.

Outraged that Yahoo dropped so much on an executive who failed at his job? Surprised that Yahoo paid so much for Tumblr? The desperate always pay too much. de Castro and Tumblr’s David Karp are, I suspect, only the first of many scavengers who will feast on Yahoo’s bones.  Indeed, there may be no better purpose for this company, sadly, than for the fortunate pleasure of a few lucky ones to fatten themselves up as they tear apart the company’s bloated flesh, devouring its cash and resources till all is gone. This makes Marissa Mayer’s reputed strategy of buying talent — at premium prices — tragically comical in its utter wrongness. Throwing good money atop bad, in tech, especially, is always a waste.

I am surprised, frankly, that this isn’t the prevailing view. Industry website TechCrunch recently stated:

Yahoo is a company remade. Under the guidance of Mayer, it has refocused its product vision, purchased talent at a rapid rate, and expanded its native content efforts.

Vision? Talent? Native content? For whom? Can you recall the last time you used Yahoo? Your colleagues? Spouse? Children? Parents? Is Yahoo where you would recommend anyone go to for breaking news, tech news, weather, apps, cloud services — for anything other than your sister wanting to check her horoscope?

Pop quiz!

What do you think of the person with a @yahoo.com email address?

Second question: do you know anyone who uses their Yahoo ID for any external site, app, or service?

Think of computing, the cloud, the web, apps, smartphones, tablets, PCs. You spend hours with these every single day. They are your work, your play, your means of connecting. You don’t want to be without them, not under any circumstance. Probably none of this activity, however, involves Yahoo. Yahoo is AOL without the dial tone.

Yet, despite this, Yahoo ($YHOO) has more than doubled in the past year.

$YHOO

Do not be fooled. This run-up is almost entirely due to Yahoo’s rather fortuitous stake in Alibaba (and Yahoo Japan). Yahoo’s present valuation is about $40 billion. Analysts estimate that Yahoo’s stake in Alibaba is worth about $36 billion, maybe more. Meaning, Yahoo as the world understands it is worth $4 billion.

Think of that. Yahoo mail, weather, finance…Flickr, Katie Couric, fantasy sports, David Pogue, display advertising…and every other Yahoo service and property — oh, and Tumblr — is worth no more than one SnapChat, and less than half a Dropbox. To spend any of the Alibaba largesse to re-remake or re-rebuild Yahoo is a vainglorious waste.

Yahoo is of such irrelevance, I am still not sure I should even write this column.

It’s not just that the various parts of Yahoo are so meaningless to so many, it’s that their sum is worth so much less. The fact is that everything Yahoo once did at least well and everything it has promised to do going forward is done far better by one or more capable companies. For free. Yahoo has been unbundled to death. It will never get put back together again.

Why choose Yahoo over Facebook, Twitter, Skype. Android? Google Search, Maps, Now? iOS. Siri. Pandora. YouTube. LinkedIn. Roku. Netflix. Foursqare. Yelp. Those digital stickers. Huffington Post. The list of what Yahoo should have been and now can never be is frightfully long.

The company doesn’t even have the benefit of control over its destiny. It is run by techies yet dependent upon the vagaries and cold calculus of Madison Avenue. It gets worse. Last month, Yahoo was forced to reveal its rather shocking reliance upon Microsoft:

Yahoo has revealed in a US Securities & Exchange Commission filing that nearly one-third of its revenue last quarter — 31% — came from its search deal with Microsoft, according to a Bloomberg report. That’s far higher than the “more than 10%” figure Yahoo previously acknowledged.

It gets still worse. Per Bloomberg: “Yahoo’s share of the U.S. digital-advertising market is estimated to shrink to 5 percent in 2015 from 5.8 percent last year, while Google and Facebook both may expand their shares, to 42 percent and 9 percent next year respectively.”

Their irrelevance is accelerating.

Yahoo’s mission is focused, perhaps laudable:

Yahoo is focused on making the world’s daily habits inspiring and entertaining – whether you’re searching the web, emailing friends, sharing photos with family, or simply checking the weather, sports scores or stock quotes.

Except, this simply is not realistic given Yahoo’s limited mobile-social-local strengths. Shut it down, sell it off. Once the Titanic has hit the iceberg, all that remains is to ensure as many get to safety as possible. 

Last week, Mayer emailed employees regarding the firing of Mr. de Castro. Her very first line:

The beginning of a new year always provides time for reflection.

Reflection is not necessary. Yahoo’s time has come.

Understand. I absolutely do not wish ill of anyone associated with Yahoo, certainly not the 12,000+ presently employed by the company. A native Detroiter, I witnessed first-hand what happens to people, to communities, when companies go under. In this instance, however, I believe Yahoo cannot be resuscitated. The longer the delay, the more the vultures will tear at the flesh, till even the very few parts worth saving are no more.

Microsoft Windows’ Biggest Problem

Paul Thurrott — a long-time Microsoft booster — has written a devastating analysis of Windows for WindowsITPro. After reviewing Windows’ recent history, he concludes:

Windows is in trouble because people simply don’t care about it anymore. It’s ambivalence.

[pullquote](T)he opposite of love is not hate – it’s apathy. It’s not giving a damn. ~ Leo Buscaglia[/pullquote]

The definition of ambivalence is: “the state of having mixed feelings or contradictory ideas about something.”

Actually, the word that came to my mind was “apathy.”

The definition of apathy is: “lack of interest, enthusiasm, or concern.”

Whether it’s ambivalence or apathy, you can be certain that it has to be concerning to Microsoft:

And make no mistake, this is a serious issue. With businesses keeping Windows on life support and users spacing out their PC purchases for so long that there might never in fact be another PC purchase, Windows is in trouble. This ambivalence is worse for the platform than outright defeat. In its current state, Windows can limp along for years to come. And that’s just long enough for the platform to wither and effectively disappear.

Windows and its applications were comfortable, familiar, and popular

Windows represented the volume market for personal computing. The resulting applications would be purchased, downloaded, and used by real users((Author’s Note: What exactly is Paul trying to imply here by using the word “real users?)), and the programming standards that developed over time—toolbar and button types, property sheets, and other ways of doing things—permeated across popular applications, creating a standard look and feel.

Apathy background conceptAgreed.

Windows and its applications were comfortable, familiar, and popular. And then they weren’t.

Agreed and agreed.

Desktops have stagnated

Thurrott contends that Desktop apps have stagnated and that the primary cause was the long-delayed Longhorn operating system. I’ve included his argument in an extensive footnote, here ((It didn’t start with tablets, sorry. And it didn’t start with Mac OS X. It started with Longhorn, the project that outgoing Microsoft CEO has (correctly) pinpointed as the biggest mistake of his tenure. Longhorn was the point at which Microsoft’s ambitions exceeded its abilities. And it derailed Windows, and the company, for the better part of a decade.
Longhorn addressed the wrong problem for the era, and it did so with the backing of a set of all-new, .NET-based APIs that morphed throughout the years-long development of the platform. By the time Microsoft spat out Windows Vista, it was as top-heavy and unwieldy as the organization that created it. Worse, it fulfilled precious little of the original promise of the platform.
While this was happening, web apps, phones, and then tablets were becoming first viable and then truly powerful. While this was happening, developers stayed away from Microsoft’s new APIs in droves and created absolutely zero major new applications with that technology. While this was happening, desktop applications such as Office, Photoshop, and iTunes lumbered along, more out of inertia than anything else.)).

I would contend that it was the desktop computers themselves — not the desktop apps — that stagnated. The desktop computer over-served the vast majority of its users, making it difficult for software makers to introduce new, exciting software. As Thurrott, himself, points out:

(Of) the top 10 most frequently installed Windows desktop applications, two—iTunes and Chrome—are essentially rival platforms of their own that aim to steal away Windows users, while the rest are silly little utilities that fix problems with Windows 8.

Having 8 of one’s top 10 apps be utilities sounds like over-serving to me. In any case, even if Thurrott and I took different roads, we both reached the same destination — that Windows is suffering from ambivalence or apathy.

Windows is on the back burner

Ballot paper with the don’t care box ticked

I…spoke to a friend who works for a major technology company that has a big presence in the Windows world….After rising to fame and fortune on the back of…Windows applications…this firm has seen its user base splinter, with many on Macs and many more on iPhones, iPads, and Android devices.

(A)ccording to my friend, there is absolutely zero call for creating (Windows) apps. And their flagship Windows products are hard to maintain and update because of the lack of interest and excitement around Win32.

This song is being sung in companies around the world, where users are moving to Android and iOS mobile apps and to web apps. Apps tailored to these experiences are now at the forefront, and Windows, when it’s considered at all, is on the back burner.

The End Of The Windows Monopoly

At this point in his analysis, Thurrott neglects to mention that Windows is marooned on notebook and desktop machines, while smartphones and tablets have passed PCs by. Charles Arthur, of the Guardian, sums it up thus (emphasis added):

This moment, where tablets outsell PCs, also marks another watershed: the end of the Windows monopoly on computing. It used to be that if you wanted to get something done, you would end up using Windows to do it. But as smartphone sales have exploded (they passed those of PCs three years ago), followed by tablets, the need to press the “Start” button has stopped. Ask yourself – what was the last consumer app whose popularity depended on being available for Windows?

Conclusion

Thurrott is hardly the first analyst to reach the conclusion that Windows has become irrelevant.

The risk to MSFT from Chromebooks and tablets is not sales numbers, it’s that many will see how little they need Windows now. And Office. ~ James Kendrick (@jkendrick)

[pullquote]Indifference and neglect often do much more damage than outright dislike. ~ J. K. Rowling[/pullquote]

In fact, he may be one of the very last analysts to have reached this conclusion. But it does not make that conclusion any less correct. For all their riches, Microsoft is in trouble. Their competitors know it, Microsoft knows if, and now, even their most die-hard supporters know it. But I don’t think that the general public has come around yet.

Ironically, Bill Gates, may have summed up Microsoft’s current dilemma best:

In this business, by the time you realize you’re in trouble, it’s too late to save yourself.

The Next Steve Jobs Will Destroy Apple

Apple is the biggest tech company in the world, worth at least $100 billion more than either Microsoft or Google. Apple has over 350 million active users. Within a few short years, I suspect a billion people will be using Apple computers every single day.

How did this happen? Thus: Steve Jobs proved us all wrong.

steve_jobs-wideIn so many ways, ways we now take for granted, ways that Google and Microsoft are rapidly trying to copy, it was Jobs who showed us the way — even as we all were convinced of his wrongness. Jobs proved us wrong not just on technical matters, but on profound aspects of both technology and business.

A few examples of Steve Jobs proving us all wrong:

  1. Building a global retail chain
  2. Requiring customers to pay for content
  3. Demanding high-margins for hardware
  4. Choosing margin share over market share
  5. Emphasizing design over commoditization
  6. Building a touchscreen-only line of computers
  7. Banishing pornography

All of these were business decisions that went against the accepted order. All were correct.

In this same way, Jobs taught us — for we did not initially believe — that:

  1. The big money resides at the top of the pyramid
  2. Walled gardens and well-controlled APIs are the future of the web
  3. Existing standards and popular features are of almost no consequence
  4. There is more money in consumer computing than the enterprise
  5. Set prices, clearly stated, benefit buyer and seller
  6. The web — websites, web pages, web standards — is less important than apps
  7. More users, more developers, more content providers directly benefit from a closed ecosystem than an open one

iphone_3g_s

And here we are today, following decades of Jobs wandering the wilderness, steadfastly implementing the many and varied pieces of his mad grand vision.

Now, developers choose Apple first, others second (if at all).  Apple towers above Microsoft. Apple isn’t just the biggest computing company, it may also be the world’s biggest, most popular, most profitable gaming company. Symbian, BlackBerry, Palm, Motorola and Windows Phone have been crushed by iPhone. Dell has gone private. HP remains MIA. Jobsian tremors are still being felt across multiple industries as content, data, apps and services all collapse inside the iPhone — or its copiers.

In what turned out to be one of his very last shareholder letters, Microsoft CEO Steve Ballmer spoke with language clearly influenced by Jobs:

“We will continue to work with a vast ecosystem of partners to deliver a broad spectrum of Windows PCs, tablets and phones. We do this because our customers want great choices and we believe there is no way one size suits over 1.3 billion Windows users around the world. There will be times when we build specific devices for specific purposes, as we have chosen to do with Xbox and the recently announced Microsoft Surface. In all our work with partners and on our own devices, we will focus relentlessly on delivering delightful, seamless experiences across hardware, software and services. This means as we, with our partners, develop new Windows devices we’ll build in services people want. Further, as we develop and update our consumer services, we’ll do so in ways that take full advantage of hardware advances, that complement one another and that unify all the devices people use daily. So right out of the box, a customer will get a stunning device that is connected to unique communications, productivity and entertainment services from Microsoft as well as access to great services and applications from our partners and developers around the world.”

And, breathe…

Understand, I do not come here to mock Ballmer. Nor should the Apple faithful: Tim Cook is probably more like Ballmer than Jobs, after all. Besides, Ballmer did far too much to benefit the company he so dearly loved. And yet, in that single paragraph above, where Ballmer references billions of users, seamless experiences, delight, the integration of hardware and software, sounding so much like Steve Jobs, he grounds everything in the obvious, and the near-term. Contained within that same single paragraph Ballmer specifically mentions…Windows, PCs, tablets, phones, Windows, Xbox, Surface, Windows, Microsoft, partners, partners, partners, partners, and developers.

Ballmer’s statement is the beatification of the current product set, the glorification of the existing order, and fully aligned with the rational. This is not surprising. It’s nearly impossible to not be rational. Certainly this is true if you are the CEO of a publicly traded company.

Steve Jobs was not rational. His vision of the future was not dependent upon existing products, existing form factors, partners, developers, nor the established wisdom.

I lived through the years when Microsoft absolutely controlled the direction of personal computing. I was there for the rise of Google — and its destruction of the value of content and user privacy. I would not have dared believe that the radical visions of Steve Jobs would so thoroughly flourish in this world. It’s all so profoundly non-rational.

Steve Jobs was firm in his vision, proudly revolutionary, shrewd enough to avoid the trappings of both success and failure, and fully prepared to prove all of us completely wrong, no matter how long it took.

I am sorry for ever having doubted him.

All of which is prologue to the obvious: Apple is today’s monolith. All must acknowledge, possibly fear, every move Apple makes, each market it enters. We hang on the company’s every word, spin tales from its silence, and have grown comfortable in the knowledge that, as is the new natural order of things, Apple will succeed with each new release, each blessed launch.

Which is prologue to the less obvious: The next Steve Jobs, when she or he finally arrives, will have Apple squarely in their sites. Then blow it to bits.

Grading My Predictions For 2013

Sigh.

Time to fess up and see how badly I did in last year’s predictions. You can find them all here.

Criticism may not be agreeable, but it is necessary. 
It fulfills the same function as pain in the human body. 
It calls attention to an unhealthy state of things. ~ Winston Churchill

Prediction #1: There Is Little Room For A Category Between The Tablet And The Notebook.

This is still in dispute. Many still feel that a hybrid category between the tablet and the notebook will eventually emerge.

Not me. And it surely didn’t happen in 2013, so I’m chalking this one up as “correct”.

Here’s the thing: The touch user input (finger) is wholly incompatible with pixel specific forms of user input (mouse and stylus). And putting both side-by-side on a single device is not the solution, it’s the problem.

Why (my wife) hates Windows 8? In her words, “It doesn’t do what I’m telling it to do!” ~ Brad Reed (@bwreedbgr)

It’s anecdotal, but that’s about as damning a criticism as a product can receive.

In 1995, Cynthia Heimel wrote a book entitled: “If you leave me, can I come too?” I think that’s today’s de facto motto for Microsoft. Microsoft wants to have it both ways – sell you an all-in-one notebook AND tablet — and consumers are having none of it.

Prediction #2: Tablets Are Going To Be Even Bigger Than We Thought.

Worldwide the number of smartphones will surpass the number of PCs in the next 6 months. ~ Benedict Evans

Screen Shot 2013-12-18 at 17.51.51

Nailed it. 2 for 2.

Tablets were the biggest story in 2013. And they may well be the biggest story in 2014, too.

Prediction #3: Apple Will Create A New iPad Mini In The Spring.

Wrong, wrong wrong. I thought that Apple would target the tablet for the education market. But Apple has opted, instead, to move almost ALL product launches — iPod, iPhone, iPad – and maybe even Macs — to the holiday quarter.

2 for 3.

Prediction #4: iOS will become the premium model, Android will take the rest.

Sounds about right to me.

There a persistent misunderstanding of the Apple business model.

…Apple simply doesn’t care about market share. As a properly capitalist company it cares about the profits…

Apple has repeatedly said that it’s not interested in being a top Chinese or anywhere else smartphone player. It’s interested in being a top player at the top end of the smartphone market which is an entirely different thing. ~ Tim Worstall

No one seriously argues that Burberry should be more like Walmart ((Analogy borrowed from Brian S. Hall.)). Why ever does anyone think that Apple should be more like Samsung?

That makes me 3 for 4.

Prediction #5: Samsung Will Be Forced To Create Their Own Ecosystem.

Hmm. Lots and lots of talk about such a thing happening but almost zero action. Got that one definitely wrong.

Final score: 3 for 5.

Conclusion

I don’t really have much faith in my predictions anyway. I don’t pretend that I’m a seer who can peek into a future that no one else can see. As I often say, I prefer to predict the past — it’s safer. Easier too.

I more or less see my role as trying show people that the future they’re resisting is already here today — that the things that they are denying have already happened.

To most men, experience is like the stern lights of a ship,
 which illumine only the track it has passed. ~ Samuel Coleridge

Here’s a couple examples for 2014.

A) Microsoft is in more trouble than people seem to realize. Microsoft is making lots of money — which is good — but consumers are about to fire Microsoft from its current job and Microsoft doesn’t have any obvious prospects for obtaining future income — which is bad, bad, bad.

B) Phones and tablets are a thing. Notebooks and Desktops are a niche. Still getting lots of resistance to this fait accompli, and that resistance is warping the analysis of many.

C) Android is not the Windows of the 1990’s. Apple is not the Apple of the 1990’s. If you can’t see that today’s marketplace is entirely different from the computing marketplace of the 1990s, it’s because you refuse to see what is right before your eyes. The evidence is all around you.

There’s more, of course, but this isn’t a prediction article, it’s a mea culpa article. I was extremely conservative in my predictions and I still got 2 of 5 wrong. C’est la vie.

Happy New Year to all…and one last prediction:

I predict it will be an unpredictable year.

A Tale of Two Ads: “Misunderstood” vs. “Scroogled”

Screen shot from commercial (Apple via YouTube) If you want to know why Apple keeps winning  in consumer markets and Microsoft keeps losing, you can find much of the answer in the ads the two companies use to present themselves to the world. This week, Apple channeled Frank Capra and Vincente Minelli into an iPhone ad in the form of a perfect 90-second nano-feature film. Microsoft, meanwhile, spends its ad dollars to trash the competition and come across as combining the worst features of Mr. Potter and the Grinch. I have worked with both companies for many years and can assure you that while they are very different from each other, both are fiercely competitive, touchy, and as huggable as  hedgehogs. But there can be big difference between what you are and the persona you choose to present to the world.

The iPhone ad (left), titled “Misunderstood,” blows away the memory of the rather odd ads Apple has run lately. In it, a sullen boy or 13 or so seems totally absorbed by his iPhone during the family Christmas celebration. But the kid has really been making a video documenting the family that, when shown via Apple TV, reduces his mother and grandmother to tears. Yes, it sounds sappy as can be but set against a soulful version of “Have Yourself a Merry Little Christmas ((The only real fault I can find in the ad is a terrible jump cut in mid-song. I have been unable to identify the performer, but she’s wonderful.)) ,” it packs a powerful emotional punch.

Microsoft’s 90-second anti-Chromebook ad (left), part of a recent extended attack on all things Google, is the complete opposite. A young woman walks into a pawn shop hoping to trade her “laptop” for enough money to buy a ticket to Hollywood. The man behind the counter laughs at her and tells her that because it is a Chromebook and not a real laptop, “it’s pretty much a brick.” “See this thingy,” the man says, pointing to the Chrome logo. “That means it’s not a real laptop. It doesn’t have Windows or Office.” After some of Microsoft’s by-now familiar attacks on Google tracking, pawn shop guy says, “I’m not going to buy this one. I don’t want to get Scroogled.” I’m going to leave aside the ad’s numerous misrepresentations and outright falsehoods (apparently news of standalone Chrome apps has not yet made it to Redmond) and focus on its tone. It is, in a word, nasty. Apple’s ad leaves you with the warm fuzzies, Microsoft’s leaves you wanting a shower. I don’t think it  is a coincidence that this bullying tone of advertising and the general attack on Google were born after Microsoft brought Mark Penn aboard as executive vice president for advertising and strategy. Penn, a longtime Democratic operative and a veteran of Hillary Clinton’s 2008 presidential campaign knows negative advertising inside and out. There are two things well known about negative political ads. One is that voters absolutely hate them. The other is that they work. But selling a consumer product is very different from selling a candidate. U.S. elections, even primaries by the time they get serious, are zero-sum, binary affairs. If you can convince voters that the other guy is a bum, your guy will benefit. Microsoft’s problem, though, is that consumers don’t seem to want to buy its products. I cannot see how telling them that Chromebooks are bad and Google is evil makes them want to run out and buy Windows 8 or a Surface 2.  Considering how thuggish that ad makes Microsoft look, they are probably just as likely to head for the nearest Apple Store. (One very odd criticism of the Chromebook in the Microsoft commercial is that it doesn’t run iTunes.) ((You could argue that the Mac vs. PC ads of a few years ago were Apple’s own foray into negative advertising,  but there were two critical differences. One is that the ads were done with a light and humorous touch. The second is that they favorably compared Macs to Windows rather than simply trashing the competition.)) Microsoft desperately needs people to want Microsoft products (other than Xboxes.) This is not a problem that marketing can solve–better products have to come first–but ads that drip aggression and hostility are only going to make things worse.

Where I Save Windows Phone

My name is Brian and I use Windows Phone.

Confession: I want Windows Phone to succeed. I want it to succeed because I believe users will benefit from Microsoft innovation and renewed market competition. I want Windows Phone to succeed because as Android increasingly takes over the computing world I am increasingly fearful of the success of an OS whose very existence is to track and record user behavior across the world.

I want Windows Phone to succeed because I want great, American companies to continue to dominate the global tech market.

I am not at all sure Windows Phone will succeed.

This has nothing to do with the silly, breathless rumors about a Nokia Android device. Rather, even given Microsoft’s money, brainpower and massive “Windows” install base — and 10+ years of fruitless R&D — the world continues to reveal that it is quite happy choosing between Android and iOS.

My hope, thus, is cruelly crushed by market reality. Must be doubly bad for Microsoft, I suspect. Therefore, I offer the following advice to help save Windows Phone.

1. Fewer Apps

Yes, this is counterintuitive, but absolutely necessary. You lost the app battle, Microsoft. It’s over. Accept defeat. We now live in a world where there are far more software applications for Apple products — and they are much easier to buy.

Stop pumping bad apps through the system in a futile attempt to make the actual numbers look not so awful. Instead, focus on offering the absolute best apps of any platform.

I have spent the past 4 years using iPhones as my go-to device. I have spent the past several weeks using the Lumia 1520 almost exclusively. In nearly every case, I’ve found an app equivalent for Windows Phone to match my iPhone. Unfortunately, nearly everyone is awful. Limited functionality, poor to no integration with web services (or iPhone apps), bad design. Indeed, the vast majority of apps in the Windows Phone store appear to me as little more than high school projects. End this anti-user behavior. Ensure that any app offered from your store is absolutely awesome and in no way a pale, brittle facsimile of what’s long been available for iOS and Android. Reject far more apps than you accept.

Fifty thousand great apps is better than 150,000 awful ones.

I also recommend you pledge every single of the many billions of dollars you receive from Android patent scofflaws to fund app projects with the very best app development houses. Bonus: offer huge cash windfalls for successful tie-ins with your very best mobile offerings (Skydrive, Bing, Office, Skype).

2. Fewer Devices

Windows Phone, the platform, will not be widely embraced by OEMs the way Windows was back in the 20th century. Android has won that war and its presence and pace throughout the world is accelerating. Your best hope is to focus on your own great devices. Luckily, you now own Nokia, which makes the most beautiful, best designed smartphones in the world.

Nokia’s problem is its insistence on offering as many variations of devices across every possible region, industry and demographic. This is no longer a viable strategy in a world where we are all connected. Worse, it increases manufacturing and marketing costs, generates user confusion and capitulates to self-serving carrier demands.

This is what you should offer:

  • Student model — for children, students, grandparents and those of lesser means.  The Lumia 520 is amazing for the price. Does the target market even know this?
  • Business model. Your premium offering. The Lumia 920 (or equivalent) with Office, Outlook, Skydrive and Skype included is a powerful combination.
  • Globetrotter model. The Lumia 1020 with 41mp camera is the baseline device for artists, photographers, creative types.
  • Gamer model. Your “gamer” phone fully leverages Xbox and the beautiful large-display Lumia 1520. Maybe offer Xbox credits with every purchase.

Next, you must give each of these devices comprehensible names. 520, for example, means absolutely nothing to absolutely no one. 920 is (obviously) less than 925, which obviously has lesser hardware than the 1020. Right? Nobody knows. Stop such nonsense.

3. Be Mobile First – Really

From this day forward, the role of Office and Windows is not to maximize shareholder value. Rather, it is to maximize profits to fund the future. The future is mobile.

You’ve bravely taken a few baby steps in this direction, and have now evolved from believing smartphones are mere satellites revolving around the PC sun to your current belief, where you appear to grudgingly accept that smartphones and PCs can be equivalents. Still wrong. The smartphone is the center of the computing world. Until you accept this your giant company will continue to flounder.

I fear this will not be an easy fix. Your Surface ads reveal that you, dear Microsoft, can’t even conceive of a “computing” device that is solely and purely touchscreen and mobile. In the second decade of the 21st century you still promote computers and “slates,” such as your Surface, as devices that work best when there is a physical keyboard attached and the user is seated. This is a profound misunderstanding of the future of everything.

Focusing on non-mobile, non-touchscreen devices is like if Android is the Death Star, iPhone is Ben Kenobi and you are Aunt Beru. Don’t be Aunt Beru, Microsoft.

Change your strategy. Radically improve touchscreen responsiveness. Offer a movie store. Make multitasking really work. Fix the (virtual) keyboard. Mobile first — really.

It’s not all bad, of course. Your instincts are sound. Note that the much-lauded Jony Ive continues to parrot what Windows Phone and Nokia have been doing for years: “Unapologetically” plastic devices. Bright colors. Polycarbonite-like feel. Flat design. Lots of white space. He knows.

Lumia_1520_three

4. Start A War With Apple

Android is good enough for most of the world. For what it offers, for its price, availability and ecosystem, you aren’t going to convince many to choose Windows Phone over Android, particularly at the low-end. You must prove your worthiness by taking on Apple. Fortunately, that’s where most of the money may be found.

Focus your marketing on a Mac vs PC-like campaign.

  • Your live tiles versus their static icons
  • Skype versus FaceTime
  • 20mp and 41mp cameras with Zeiss lenses and Nokia imaging controls versus iPhone’s 8mp camera
  • Office versus iWork
  • Outlook versus Apple Mail
  • Nokia Maps and real-time transit data versus Apple Maps
  • Xbox versus Game Center
  • Mock Siri. Belittle Touch ID.

Pay no attention to the Apple echo chamber. Ignore what people may say on Twitter. “In marketing, what looks new is new.”

A relentless assault against the iPhone earns you respect, customers, and helps focus your company. If possible, hire the “PC” guy to do the ads.

saupload_mac_pc

Reminder: not one moment of these ads, not one image, may include a keyboard or a person seated. Commercials advertising a “real keyboard” to do “real work” is my grandfather insisting that music used to be so much better. Probably, he’s wrong and if he’s right, it’s irrelevant.

Having spent the past month with a Nokia Lumia 1520, and having used every iPhone, several Android devices, BlackBerry, Palm, Symbian, Asha, MeeGo and others, I know that your odds are slight. Your potential remains great, however. Go forth. No excuses — you’re Microsoft. The time to line up your pawns has long since passed. These are the smartphone wars. Ball so hard.

Tablet Metaphysics

Are you ready for some Tech Metaphysics?

“Aristotle drew a distinction between essential and accidental properties. The way he put it is that essential properties are those without which a thing wouldn’t be what it is, and accidental properties are those that determine how a thing is, but not what it is.

For example, Aristotle thought that rationality was essential to being a human being and, since Socrates was a human being, Socrates’s rationality was essential to his being Socrates. Without the property of rationality, Socrates simply wouldn’t be Socrates. He wouldn’t even be a human being, so how could he be Socrates? On the other hand, Aristotle thought that Socrates’s property of being snubnosed was merely accidental; snub-nosed was part of how Socrates was, but it wasn’t essential to what or who he was. To put it another way, take away Socrates’s rationality, and he’s no longer Socrates, but give him plastic surgery, and he’s Socrates with a nose job. ”

~ Excerpt From: Thomas Cathcart. “Plato and a Platypus Walk Into a Bar.”

Now what the heck does all of this have to do with Tech and Tablets? Well, I’ll tell you.

One of the major mistakes that Microsoft and its OEM partners are making is that they are failing to properly distinguish between the “essential” and the “accidental” properties of a tablet. Here’s two opposing examples to illustrate that point.

KEYBOARD

If you take away the keyboard from a Notebook computer, it is no longer a Notebook computer. It can’t function. But if you take away a keyboard from a Tablet, it is still a Tablet. Using Aristotle’s definitions, a keyboard is ESSENTIAL to a Notebook computer but it is ACCIDENTAL to a Tablet computer.

With me so far? Here’s a second example.

TOUCH

If you take away the touch user interface from a Tablet, it is no longer a Tablet. (See Microsoft’s failed attempts to create a tablet from 2001 until 2010.) It can’t function. But if you take away the touch user interface from a Notebook computer, it is still a Notebook. A touch user interface is ESSENTIAL to a Tablet but it is ACCIDENTAL to a Notebook.

Just one more step and we can bring it home.

PIXEL INPUT IS INCOMPATIBLE WITH TOUCH INPUT

Both Pixel input and Touch input require a metaphor that allows our minds to grasp the use and usefulness of that input. For example, menus and scroll bars are standard fare on Notebook and Desktop computers but they are anathema to Tablets. Why? Because menus and scroll bars are too small for multi-pixel finger input. On Tablets, menus are replaced by large buttons and scroll bars by replaced by “flicking” the screen up or down. This is not minor matter. A wholly new, built from the ground up, Touch User Interface is ESSENTIAL to a Tablet.

Recap

Touch is ACCIDENTAL to a Notebook computer. It’s plastic surgery. It may enhance the usefulness of a Notebook but it doesn’t change the essence of what a Notebook computer is. A keyboard is ACCIDENTAL to a Tablet. It’s plastic surgery. It may enhance the usefulness of a Tablet, but it doesn’t change the essence of what a Tablet is. Further — and this is key — a touch input metaphor and a pixel input metaphor must be wholly different and wholly incompatible with one another. It’s not just that they do not comfortably co-exist within one form factor. It’s also that they do not comfortably co-exist within our minds eye.

In plain words, it’s no accident that tablets and notebooks are distinctly different from one another. On the contrary, their differences — their incompatibilities — are the essence of what makes them what they are.

2013 Winners And Losers In Tech

We track, analyze and oftentimes promote technology because of its overarching, mostly positive impact on our own lives and throughout the world. It’s many disparate parts, incorporating intellectual property and global manufacturing, hardware and software, content and creativity, when brought together at exactly the right time, in exactly the right way can be both uplifting and magical.

While we may not fully understand all the long-term ramifications of what our technology has wrought, we can know its winners and losers. In 2013, much like the harsh, unblinking truth at the final whistle of some great sporting clash, knowing who won and who lost was surprisingly rather easy to discern.

Winners

Amazon

There wasn’t even a close second.

Hardware, content, search, real-time pricing algorithms, personalization and a near-infinitely scalable platform. There is no more high tech company than Amazon. Yes, $AMZN has (only) gone up this year. If Jeff Bezos is to be believed, and the evidence certainly suggests so, then the company is just getting started. Amazon is the low-price leader in retail, a behemoth in cloud services, the first place most of us think to visit when we think about buying anything — and the unmatched leader in big ideas.

Google Glass is so Spring 2013. All anyone is talking about now are Amazon delivery drones. Amazon is more than talk, of course. It took Amazon to offer live, personal (“Mayday”) support for every new Kindle tablet user. Did Apple, king of the locked-down, high-margin, customer-focused hardware-based ecosystem, even consider such an audacious idea?

Amazon, not Silicon Valley, is the new home of really big ideas. Amazon embodies a scope of business, a level of execution, and a breathless vision that I don’t think even Google can match. They won 2013.

Twitter

A highly successful IPO, a highly engaged user base, the new home for breaking news, the place we share our most joyful moments, greatest tragedies, and idle thoughts.  Apple execs say damn near nothing outside of highly staged events. Yet both Tim Cook and Phil Schiller tweet often.

Tablets

What, exactly, is the purpose of a tablet? No one seems to know. I cover the industry and typically recommend them only to grandparents and toddlers.  Microsoft finds the tablet so utterly confounding — despite 10+ years of effort — that they can still only envision such a device with a keyboard attached. The numbers do not lie, however. At least, not in 2013. Tablets are everywhere. Per IDC, 220 million tablets moved just this year alone.

Team iOS 7

iOS 7 is audacious, shocking, beautiful as a European runway model, and just as brittle.

If you were part of the team that developed iOS 7, congratulations. The iOS 7 adoption rate is already nearing 75%. With around 500 million iOS devices in use, that’s 375 million devices running with your OS — about triple the latest Windows operating system.

iOS should fuel Apple for at least another generation, and iOS 7 points the way forward.

Gaming and Gamers

A new Playstation, a new Xbox, and a new chip (A7) powering Apple iOS devices make 2013 the best time ever to be a gamer. Add in social media gaming, a billion smartphone users, and ‘computer games’ are now as ubiquitous as Miley Cyrus gifs.

Female Tech Execs

I believe Marissa Mayer’s strategy, such as I can divine, consigns Yahoo to a permanently middling presence in our lives. Much content, some personalization, cloud-scale, new acquisitions and several new mobile apps all point toward nothing more than news, views and reviews of the sort our parents now get from morning TV talk shows. Doesn’t matter. The market has spoken and the money people obviously like what Mayer is doing.

Meanwhile, Meg Whitman is righting the busted ship that is HP and Sheryl Sandberg is making the day-to-day adult decisions at Facebook. Since Tim Cook is determined to transform Apple into a “casual luxury” brand, I can absolutely believe the rumors that Apple’s next CEO will be Burberry’s Angela Ahrendts. That’s quite a line-up.

Road Warriors

All praise the glories of the market. In-flight WiFi became possible, then practical, then profitable, then widespread, and then the government — surprise — changed the rules. Now we can keep our electronic devices turned on, legally, throughout our entire flight. Self-interest mixed with technology is a powerful combination.

Google Lawyers

What a year! Google lawyers fought off Oracle, got a judge to agree that digitizing and making “out of print” books freely available was a public service, signed a sweetheart deal with the FTC, despite a monopoly position in search which they have frequently abused, and the late Steve Jobs’ thermonuclear war on Android has not slowed down the world’s most popular OS even in the slightest. I’m assuming there will be quite the cash bonus from Larry Page to his merry band of lawyers.

Considered: Kickstarter, Pinterest, iTunes (seriously), iPhone 5s, and the ‘smartphone’. 

Losers

Computing technology is deeply personal yet seeks to connect us with everyone and everything. It can eradicate the worst parts of our past, re-invent our very notions of the future and captivate our present. Oftentimes, however, it flops worse than a petulant soccer player on a losing team. This year’s biggest losers in tech:

Facebook Home

Facebook Home was such an utter, abject, laughable failure that you probably already forgot that it ever existed. I suspect that the mysterious illness that prevented Google’s Larry Page from talking for so many months stemmed from his laughing hysterically when he first saw Facebook Home.

Steve Ballmer

I believe no non-founder ever gave more of himself, his talents, his passions, his sleepless nights, as Steve Ballmer gave to Microsoft. Ballmer helped Microsoft become so big that it — literally — scared governments and sent the mighty Steve Jobs, fortuitously, scurrying off as far away from “personal computers” as he possibly could.

Nonetheless…Microsoft’s stock has done better since Ballmer announced his “resignation” then it did during the decade he actually ran the company. Worse, much worse, and nearly inconceivable, is that there are over a billion smartphones in use plus hundreds of millions of tablets and nearly everyone has absolutely no Microsoft software inside.

For all I admire about Ballmer, and I admire much, the company’s failure in mobile computing is, in my opinion, a far more devastating capitulation than Time Warner buying AOL at the absolute top of the market.

Smartwatches

Samsung’s Galaxy Gear commercial is glorious. The watch itself is Kanye-cool. Only, no one bought one because there is no need for one. The year of the smartwatch was anything but. Galaxy Gear flopped. Apple’s iWatch never appeared. The Pebble watch was essentially a high-margin toy purchased by Silicon Valley insiders. Not wanted, not needed.

Google Maps

Every quarter, as Google reports anew the latest Motorola loss, we are presented with yet another reminder that Google’s purchase of Motorola was a profound strategic mistake.

I don’t think it’s their biggest. Rather, that would be Google’s decision to consign iOS users with an inferior version of Google Maps — for years. That led to Apple’s decision to offer its own mapping service. As Charles Arthur notes, Google Maps has already lost tens of millions of iPhone users — possibly Google Inc’s most lucrative customer base. Hubris.

Siri

Apple’s existence now spans across five decades. In all that time has the company ever promoted a device or a service as prominently, as consistently and as aggressively that has gone so utterly unused as Siri? Siri is now more than two years old and still doesn’t work as it should. Worse, even if it did we would still rarely use it.

Skeuomorphism

We all learned what this word meant when Apple killed it off. It was time.

The Third Mobile Platform

As of this moment, smartphones now sell about a billion units a year. This massive, industry-shifting market belongs almost entirely to two platforms: Android and iOS. Symbian is dead. BlackBerry is at death’s door. There is effectively no Tizen, no Firefox OS in actual use, no Ubuntu and nearly no Windows Phone.

Has the industry consolidated this quickly, despite being this big, this global? As much as I believe there is room for a thriving Windows Phone ecosystem, the market itself, in every region and across every demographic, tells us that iOS and Android are enough for nearly everyone. Perhaps 2014 will surprise us.

Considered: Obamacare website, PCs, privacy, BlackBerry, the “cheap” iPhone, and RSS.

It’s Bottoms Up For The Windows Phone

Recently, I’ve been reading a lot of upbeat reports regarding Microsoft’s share of the smart phone market. This has been accompanied by claims that Microsoft has finally gotten developers to adopt their Windows Phone 8 platform.

Microsoft’s Windows Phone boss, Joe Belfiore, claims that Microsoft will have completely eliminated its app gap with rival platforms by “the end of 2014.” Writing on his Twitter account, Belfiore has been crowing that “the 3rd ecosystem is decidedly here!

All well and good. and I congratulate Microsoft on their increased market share. Only here’s the thing…

All Of The Windows Market Share Is Coming From The Bottom Of The Market

Windows Phone’s impressive growth in 2013 has been driven almost entirely by low-end and mid-range smartphones while it’s languished in the high-end market. ((Kantar agrees, stating that a large chunk of Windows Phone sales come from lower-end devices.))

“In Britain, almost three quarters of Nokia Lumia sales in the latest period were low-end devices such as the Lumia 520 and 620 — a pattern that is similar across other EU markets,” said Sunnebo.

Just 1 of the top 4 Windows Phones in the world is a high-end model while the rest of the platform’s top devices are in the low-to-mid-range market.

What’s particularly interesting is that AdDuplex found that the Lumia 1020 — which is not only the best Windows Phone device on the market but has also received a very strong advertising campaign — doesn’t crack the top 10 in any market.

The most popular Windows Phone in the world by far is the Lumia 520, a budget model that accounts for more than one-quarter of all Windows Phone devices sold in the world.

Here is the AdDuplex report showing that the low-end is the driving force behind Windows Phone success:

wp_devices_world

This is what the Windows Phone device ecosystem looks like over the past 13 months:

BaFyIPdIQAA5pk0.jpg-large

If you look carefully at the above chart, it reveals that the low end is growing, the “other” is growing and the high end is being squeezed between them.

The Battle For The Bottom With Android

Android — via Google — isn’t just sitting still and letting Windows regain market share. Google’s recent KitKat OS seems to be designed to run best on low-end devices. Further, Motorola’s Moto G phone may be an attempt to directly attack Microsoft’s new found low-end base.

Biggest Moto G impact could be on Lumia. Great majority of sales are <$200, where quality is better than cheap Android. Not for much longer. ~ Benedict Evans (@BenedictEvans)

It’s difficult to say who will win in the battle for the low end. However, since Microsoft’s ultimate goal is to make money from licensing their software and Google’s goal is to disrupt that business model by giving away their software for free, I believe that Google holds the better cards and — to conflate my metaphors — the upper hand.

Market Share Is Not The Goal

There’s so much talk of market share that we sometimes forget that market share is not the goal. The goal is:

1) To create a viable platform; and
2) Make money.

Taking the bottom of the market will not accomplish either of those goals for Microsoft.

…OEMs are trying to go upstream not downstream. ~ Ben Bajarin (@BenBajarin)

We’ll see. But if Microsoft is going to become a genuine player in phones, it’s going to be a long, long, hard slog. They’ve got the money to stay in the race. But staying in the race is not the same as winning.

Here’s to you, Microsoft. Bottoms up.

Microsoft: Failing By Design

Microsoft Achieved Its Goal

Microsoft had one of the greatest corporate mission statements of all time:

“A computer on every desk and in every home, running Microsoft software.”

And guess what? Incredibly, THEY ACHIEVED THEIR GOAL! ((For a wonderful take on this, I highly recommend Ben Thompson’s article entitled: “Skating Towards The Goal“)) There IS a computer on nearly every desk and in nearly every home, and nearly all of them run Microsoft software…

…but then what?

For Over A Decade, Microsoft Has Been Playing Not To Lose

Ben Thompson compared Microsoft to the great ice hockey legend, Gordie Howe, and I heartily agree with the analogy. Like Howe, Microsoft has great strength, durability, and a willingness to mix it up. There is also great virtue in Microsoft’s single-minded pursuit of a goal, and its absolute refusal to be deterred from that goal. However…

Those who know how to win are more numerous than those who know how to make proper use of their victories. ~ Polybius

Microsoft’s dominant traits worked magnificently when they were striving to become the king of the hill; when they were aggressively pursuing a clearly defined goal. Those very same traits became counter-productive when they became king of the hill and there was nothing left to achieve; when they stopped playing to win — because they had already won all they had set out to accomplish — and started playing not to lose, instead.

“Ultimately it was Bill’s decision. When you’re king of the hill, you are driven to play defense and protect.” ~ a former Microsoft executive

In truth, I very much like the “king of the hill” metaphor as a way of describing Microsoft, because Microsoft was not just great at climbing the hill, but they were masterful at pulling down, and climbing over, the bodies of the corporations that were ahead of them. But again, what good are those skills once one has reached the pinnacle?

Without a clear goal to head towards, Microsoft lost their focus. With nothing to look up toward; they turned their gaze downward, onto their competitors, instead.

Our friends up north [at Microsoft] spend over five billion dollars on research and development and all they seem to do is copy Google and Apple. ~ Steve Jobs

After a competitor had achieved a product breakthrough, Microsoft belatedly attacked. They were the slow follower — not so much going where the metaphorical puck had been, more like chasing opponents all over the ice, throwing vicious body checks, missing, then crashing into the boards just after their opponents had gracefully skated by.

After a decade of exhausting themselves by skating all over the ice for no apparent reason, all that Microsoft was left with was a warehouse full of unsold Zunes, Kins, and Surfaces, a server full of unused Bing searches, and a wistful memory of fifty billions in lost expenditures.

I spent a lot of my money on booze, women, and fast cars. The rest I just squandered. ~ George Best

The Ballmer Era Is Over

Any jerk can have short-term earnings. You squeeze, squeeze, squeeze, and the company sinks five years later. ~ Jack Welch

Microsoft’s revenues tripled during Ballmer’s tenure to almost $78 billion in the year ended this June, and profit grew 132% to nearly $22 billion. But while profit rolled in from Microsoft’s traditional markets, it missed epic changes, including Web-search advertising and the consumer shift to mobile devices and social media.

“Steve was a phenomenal leader who racked up profits and market share in the commercial business, but the new CEO must innovate in areas Steve missed—phone, tablet, Internet services, even wearables.”

I disagree that Steve Ballmer was a phenomenal leader. He fell into the classic trap of protecting his cash cows and chasing short-term profits. In my opinion, during the Ballmer era, Microsoft looked as silly (and as ineffective) as a one-legged man in a butt kicking contest.

What Ballmer Is Leaving In His Wake, Ain’t Pretty

The time to repair the roof is when the sun is shining. ((John F. Kennedy)) Once it starts to rain, it’s too late.

A quick overview of some of Microsoft’s current woes:

1) Microsoft is LOSING money on phones. And that’s not counting the purchase of Nokia.

Conservative+Tablets+vs.+PCs+Shipments

2) Tablets are decimating the Notebook and Desktop markets.

All you need to know about tablets is that they will drive more innovation in personal computing the next 10 yrs than the PC ever did. ~ Ben Bajarin (@BenBajarin)

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3) PC shipments fell 8.6% in the third quarter, the sixth consecutive quarterly decline.

2013-11-mobile-eating-the-world-06

Microsoft’s software was on 17% of all personal computing platforms sold last quarter. Apple’s was 13%. (Tablets, smartphones, PCs) ~ Ben Bajarin (@BenBajarin)

Having a “monopoly” on notebooks and desktops will soon be equivalent to having a “monopoly” on non-colored soda products — a distant third of three.

4) Windows lock-in is becoming irrelevant. ((Even the Windows lock-in is becoming irrelevant and losing power quickly. ~ Matthew Johnson (@anandabits)

You used to buy a Windows PC because everyone had Windows PCs. All the major programs were written for Windows and it became the de facto standard for almost every office and home on the planet. Windows ran the world and because of its wide reach, we all grew accustomed to the Office suite of applications. Writing a report? You used Word. Needed to do a presentation on plant life in the rainforest? PowerPoint and its atrocious sound effects were there to add glass-shattering emphasis to that clip art on slide two. Your email was stored in Outlook and your numbers were crunched in Excel and there was nothing you could do about it because nothing else came close to the power and reach of Microsoft Office.))

5) Long-Time Windows Users Are Fleeing The Platform. ((Why I’ve all but given up on Windows.))

6) Almost all of Microsoft’s Revenue is all sourced from software and software pricing is dropping to $0. ((The contrast couldn’t be more stark: 75% of MS’s revenue and 95% of its gross profit come from licensing. Apple now charges $0 for most software.))

7) Microsoft’s hardware offerings are not competitive. ((Apple’s Software revenues are more than double Microsoft’s Surface revenues. ~ Horace Dediu (@asymco)

So iPad Air weighs half as much as Surface Pro 2, has longer battery life, and costs $200 less. But hey – look at that kickstand! ~ Ian Betteridge (@ianbetteridge)))

8) Throwing advertising dollars at the problem isn’t helping. ((Apple spent $1.1 billion on advertising in the last 12 months. 0.64% of sales. (Microsoft spent $2.6b or 3.3% of sales yr. ended June). ~ Horace Dediu (@asymco)))

9) Hardware manufacturing partners are fleeing Windows.

If you don’t make a total commitment to whatever you’re doing, then you start looking to bail out the first time the boat starts leaking. It’s tough enough getting that boat to shore with everybody rowing, let alone when a guy stands up and starts putting his jacket on. ~ Lou Holtz

10) Microsoft’s consumer satisfaction rating fell to its lowest level since 2007.

11) Business model transitions are terribly dangerous.

Why Has Microsoft Tied The Hands Of Its New CEO?

Over the past several months, Microsoft has:

1) Committed To A New, Functional Organizational Business Structure;
2) Purchased Nokia for 7.2 Billion Dollars;
3) Ended Stack-Ranking; and
4) Committed to becoming a “Devices & Services” Company

We are watching Microsoft abandon nearly all the strategies that made them successful and embracing new ones in the hope of a future ~ Ben Bajarin

Well, yes and no. But mostly no. Because Wait! There’re MORE!

Microsoft has also committed to their old strategies of:

a) X-Box;
b) Turning Bing into a platform;
c) Maintaing both Windows RT and Windows 8; and
d) Manufacturing their own, Surface, Tablets.

Microsoft is like a sailor who has one foot on the departing boat but refuses to take his other foot off the dock.

Microsoft hasn’t just tied their incoming CEO’s hands — they’ve trussed him up like a turkey. Now ask yourself: “Why would Microsoft do that?” To my mind, there can be only one answer.

After finding no qualified candidates for the position of Microsoft CEO, the Board is extremely pleased to announce the appointment of…

The Microsoft Board Has Taken Charge Of Microsoft And Is Charting Microsoft’s Course

I do not subscribe to the idea that a Bill Gates return would be a good outcome for Microsoft. Indeed, much of what troubles Microsoft today is directly attributable to Gates, particularly the Vista disaster/distraction and the Windows obsession. ~ Ben Thompson

[pullquote]The Microsoft Board is going to TELL the new CEO what to think[/pullquote]

Too late. Gates, via the Board, is already back. He’s the reason Ballmer “volunteered” to walk the gang plank, he’s the reason Microsoft has been forging ahead so quickly with the functional business reorganization, the purchase of Nokia, the ending of stack ranking, the commitment to new policies and the recommitment to old. Microsoft doesn’t need to wait to see and hear what the new CEO thinks, because the Board is going to TELL him what to think.

Doubling-Down On The Wrong Strategy

It is better to run back than run the wrong way. ~ Proverbs

Prior to pushing him out the door, The Board’s mandate to Ballmer was to move faster.

Motivation alone is not enough. If you have an idiot and you motivate him, now you have a motivated idiot. ~ Jim Rohn

It’s clear to me that the Microsoft Board didn’t “get” why Microsoft has been falling behind over the past decade and, based on their recent actions, it’s just as clear that they still don’t get it.

The human body has two ends on it: one to create with and one to sit on. Sometimes people get their ends reversed. When this happens they need a kick in the seat of the pants. ~ Theodore Roosevelt

Microsoft isn’t failing because it’s not going fast enough — it’s failing because it’s going in the wrong direction.

If someone is going down the wrong road, he doesn’t need motivation to speed him up. What he needs is education to turn him around. ~ Jim Rohn

If the Microsoft Board could kick the person in the pants responsible for most of their troubles, they wouldn’t sit for a month. ((Inspired by Theodore Roosevelt))

In this business, by the time you realize you’re in trouble, it’s too late to save yourself. ~ Bill Gates

True enough.

XBOX One: Congratulations Microsoft, You Own My Living Room

While the XBOX One is a great gaming console, it is the other features that have more of my interest. Of course these new consoles will play great games but it was the other parts of the story I was interested in. At the end of the day both the PS4 and the XBOX One have to earn a place in consumers living rooms. Both the PS3 and the XBOX 360 are great gaming devices so the story for the new consoles needs to be more than just gaming. Microsoft delivered on that challenge.

The XBOX One is far and away the best piece of living room technology I have ever owned and used. Which is saying something since I’ve been doing connected and digital home analysis for 13 years. I have used everything. Microsoft has done several things with the XBOX One that are very impressive that I want to highlight.

Kinect and Voice

The new Kinect has some sophisticated technology built in. As you set up your XBOX it will ask you if you want to log-in using facial recognition. If you choose to do that the XBOX will auto log you in using your facial and body profile and bring up your custom home screen. What is even more impressive is that the Kinect can log-in multiple people at the same time using facial and body recognition. I set up my account then set one up for my kids with different screen settings and home screen apps for them. When we all sit on the couch it logs us all in at the same time but only allows one person at a time to control the screen.

The voice recognition technology is another leap forward for a living room solution. XBOX is always listening and to turn it on you can say “XBOX turn on” and it will turn in and log-in anyone in the room. This was extremely useful when my friends came over to play who had their own XBOX live accounts. It would instantly log everyone in and allow us to quickly start playing together using our individual accounts. Simple things like that were an impressive part of the overall experience with the XBOX One.

Where Microsoft’s advancements in voice recognition really made an impact was in the TV experience with the XBOX One.

Liberation From My Cable Provider. Almost

The box provided to me by my cable provider is some of the worst technology I have ever used. The only reason I have it is because my service provider makes me use it. While the XBOX can’t replace my cable box yet it has come as close to it as possible. Any living room solution will have to deal with the broadcast TV element. While this is difficult, Microsoft has done the best job yet.

Microsoft has custom built a new guide called the XBOX One guide. This guide is designed to control your broadcast TV experience. If you choose to do so, and I did, you can plug your cable box into the XBOX One and let the XBOX one control it. Where this really becomes powerful is when you use this with Kinect’s built in voice technology.

To see the solution in action check out this video from the Verge.

I saw the same demo live and thought it would never work like this when I got it home and set up. Sure enough it did. Like magic I can say “XBOX watch ESPN” and it quickly tunes to ESPN. I can say “What is on Discovery Channel” and it instantly brings up the guide and shows me what is on Discover Channel. Using voice to navigate around the TV experience opened my eyes to the potential with this experience. Others boxes have tried this and failed. Microsoft’s solution is the first one I have used that works with all cable providers.

At a high level the XBOX One adds quite a bit of value on top of any existing TV provider by providing a better guide and adding the use of voice to change channels and navigate the guide. I was surprised how natural it was to instantly start controlling my TV experience through voice. And amazingly it consistently worked.

Content Matters, Not Its Location

The other element that I was impressed with was the seamless integration with streaming services and other media related apps. The XBOX One continually updates all your content sources so that very quickly and easily you can get to content. Again driven by voice this is quick and seamless.

By integrating search, through Bing, into the entire experience Microsoft made using voice search for content easy and seamless. For example, you can do a Bing search and and say “The Avengers” and it will bring up all content related to the Avengers which you can access. If you are a Netflix subscriber you can choose to watch it from Netflix. Same if your an Amazon video subscriber. If there is a TV show on Hulu about the Avengers you can watch it there. It will show all movies and TV shows related to the Avengers throughout any content services you have access to. It will also bring up and related content which you can rent or buy from the Microsoft media store. And amazingly, it actually works.

The tight integration with all your content sources with the XBOX One and the seamless way you can search, access, and decide what to watch all with voice was very impressive.

For the Gamer

While the games are important, they are a bit less of the overall story in my opinion. Graphics are better and unique titles will come out on both systems. However, Microsoft did do something that as a gamer I thought was useful.

Microsoft built quite a bit of custom hardware and chipsets for the XBOX One. One of them allows you to start and stop video games in mid-action by holding the games state in a virtual machine while you go access other apps. So for example, you are playing a game but wanted to go check the score of a sports team that was currently playing. You don’t have to pause the game you can just say “XBOX watch TV” and it will instantly jump your broadcast TV so you can check the score. Then to get back you simply say “XBOX play Forza” and you are right back where you left off. Instant and seamless transition between media types and content types all with your voice and all on one box.

Microsoft’s goal was to create the one box that works with all your other ‘boxes’ and streaming services. From my week with it, I’d say they delivered and I am impressed. Congratulations Microsoft you own my living room.

Observations about the Future

From a technology standpoint, the XBOX One is the most sophisticated piece of living room technology that I have ever used. It delivers on many promises of the digital living room and more importantly it actually works as advertised. ((I noticed some reviewers were frustrated with the voice elements but once you learn the syntax it works quite well. I’m confident this experience will improve.))

That being said there is still a long way to go when it comes to the full vision of the digital living room. For example, the XBOX, can’t yet allow me to use all the wonderful voice features with my DVR content. That is because that content is locked on my box by my service provider. Hopefully, as we advance the idea of the cloud DVR we may get closer to this future.

The other element is search. While the XBOX has robust search feature to search content from your streaming services, movie purchase and rental options, it does not extend to your TV guide. I understand this is difficult but it will need to be a key part of any box that wants to own the living room.

Skype integration through the Kinect camera was another interesting experience. The Skype experience was one of the best and the Kinect camera can move and zoom in on the person talking. More interestingly is how this experience may evolve to let friends watch sports together and be able to see each other at the same time.

It will be very interesting to see how Microsoft improves these experiences and more over time through software updates. If Microsoft wants to continue to compete to own the living room they can not stand still.

Ultimately the decision to buy an XBOX One comes down to timing. The lack of backward compatibility is less of an issue in my opinion than the lack of ability to play online against or with XBOX 360 owners. This means for me to have a meaningful online multi-player experience with my friends or clan we all need to have the XBOX One. Knowing this is not going to happen my XBOX 360 will have to stay in my living room until all my friends are on the XBOX One.

Console transitions take time. Generally speaking it takes 3-4 years for newest consoles to hit their strides. The media features alone that I outlined make the XBOX One a compelling piece of living room hardware but it also highlights how difficult and how far we still have to go to reach the full vision of the digital living room.

Microsoft’s Bing Is Bad Strategy

There’s been a lot of talk, of late, of Microsoft possibly abandoning Bing. Lets’s set aside the reliability of those rumors, the political intrigue involved and the practicality of implementing such a plan and look, instead, at the overall strategy that underlies Microsoft’s Bing.

In my opinion, Bing is, and has always been, bad strategy, plain and simple. Here’s why.

Money Instead Of Strategy

In warfare, if the commander values his troops, he expends brains instead of blood. Likewise, in business, if a CEO values his profits, he expends brains instead of cash.

Microsoft’s ironic problem is that they have far too much money. It’s just easier for them to throw money at a problem than to think it through. It’s been estimated that Bing has cost Microsoft as much as 17 billion dollars. There isn’t another company in the world that would have been willing to lose so much money without re-evaluating their strategy. Microsoft is like a despot that has unlimited manpower. They just keep throwing their troops (money) onto the spears of their opponents in the hope that they will, eventually, blunt those spears.

Attacking Where They Are Strongest

In war, the way is to avoid what is strong and to strike at what is weak. ~ Sun Tzu

Well, “duh”, you’re saying. Of course one wants to avoid attacking where one’s opponent is strong.

But isn’t that exactly what Microsoft is doing with Bing? Google search is where Google is at its best. Attacking Google Search with Bing is like marching one’s troops directly into the mouths of the enemy’s cannons.

Siege

A siege is the most uneconomic of all operations of war. ~ B.H. Liddel Hart, Strategy

Thus the highest form of generalship is to balk the enemy’s plans; the next best is to prevent the junction of the enemy’s forces; the next in order is to attack the enemy’s army in the field; and the worst policy of all is to besiege walled cities. ~ The Art of War

In my opinion, Bing vs. Google Search is the equivalent of a weaker army besieging a stronger army. It makes no sense.

Don’t get me wrong. It’s not pleasant for Google. They have lost some market share. But it’s far worse for Microsoft. Microsoft is bleeding money while Google goes merrily along doing what Google does best. Google is sitting behind its moat and its walls and they are laughing all the way to the bank while they watch Microsoft fruitlessly bleed themselves by banging their heads against Google’s impregnable walls.

Attrition

Attrition is a two-edged weapon and, even when skillfully wielded, puts a strain on the users. ~ B.H. Liddel Hart, Strategy

Microsoft is losing bucket loads of money on Bing and they’re gaining absolutely nothing in return. They have no hope of unseating Google in search. They’re not causing Google to lose any appreciable profits. Their strategy is not only backfiring, it’s actually counter-productive because it’s HELPING Google.

If Bing didn’t exist, Google would almost certainly be facing anti-trust and monopoly scrutiny from governments around the world. By subsidizing Bing with 17 billion dollars, Microsoft is actually HELPING Google by removing the onus of monopoly from their shoulders.

Some strategy, eh?

Conclusion

I seriously doubt that Microsoft is going to abandon Bing. They’re a proud and stubborn company. But as far as pure strategy goes, I can’t see it. It makes less than zero sense. It’s both a negative for Microsoft and a positive for Google. It’s not a strategy — it’s the antithesis of a strategy.

So, what do you think? Agree or disagree? Let me know in the comments, below.

Postscript

I often use quotes from my twitter stream in my articles. If you’re interested in following me, you can find me @johnkirk. I look forward to seeing you there.

Apple Isn’t Hurting Microsoft, Microsoft is Hurting Microsoft

We always hurt the ones we love, and nobody loves Microsoft more than Microsoft. In a recent blog post, Frank Shaw, the company’s Corporate Vice President of Communications, took aim at Apple’s October 22nd keynote–specifically the part where Apple made its iWork suite of productivity applications free for new Mac and iPad/iPhone buyers.

Now, since iWork has never gotten much traction, and was already priced like an afterthought, it’s hardly that surprising or significant a move. And it doesn’t change the fact that it’s much harder to get work done on a device that lacks precision input and a desktop for true side-by-side multitasking.

There are many parts of this post that read like Shaw wrote them half curled up on his bathroom floor, slowly rocking himself back and forth, so it’s entirely possible he couldn’t see the differences between his company and Apple. I’ll try to spell them out.

Apple is not a software company. It is a hardware company that makes software. Want to know why Apple didn’t release a cheap-o plastic iPhone running lower-end hardware for the Chinese market as so many tech pundits wrongly assumed would happen? Margins. And because Apple derives so much of its profits from hardware, it’s able to give away its operating system and first-party apps without taking a significant hit. In fact, it may help boost sales of desktops and laptops if potential customers learn they won’t have to shell out money every time they need to update.

On the other side of the coin, there’s Microsoft, which obtains a solid chunk of its revenue through software (Windows and Office), as well as through its enterprise deals. There is no right way or wrong way here. Both methods are completely valid as long as one knows what one is doing. This is where Microsoft starts to fall apart.

Since Jobs’s return to Apple in the late nineties, the company has been primarily a consumer electronics company. The iMac, iPod, iPhone, iPad, MacBook, and all the rest were designed for average consumers (read: non-enterprise customers). That’s not to say businesses haven’t benefited from these devices, but they were not the original targets. Apple knew that in order to penetrate the business sector, it had to become a hit with consumers first, which it inevitably did and led to a massive increase in the BYOD trend.

Unfortunately, Microsoft hasn’t had as much success in the consumer market since the early 2000s. What was once a major player in the smartphone arena pre-2007 lost out on market share and customer loyalty when the iPhone hit the scene. The soon-to-be-ex-CEO’s arrogance at the time also did not help things. Microsoft introduced tablets in 2002 and they went very few places except certain industries, like engineering and medicine–and they weren’t even that widespread there, either. It wasn’t until Apple unveiled the iPad, complete with its own App Store, that non-business consumers saw the benefit of a personal touchscreen slate device.

It’s not the nineties anymore. Microsoft can’t rest its laurels upon its ubiquity, especially in the new areas being dominated by Apple and Samsung. In the phone and tablet markets, Microsoft is, sadly, irrelevant. But why? Where did it go wrong? It wasn’t just because it skipped a few cycles and emerged on the scene later than it should have. And it’s not because Microsoft isn’t capable of making good hardware. It comes down to one simple problem that has held the company back for a long time: Microsoft refuses to choose.

Apple chose to focus its products on the consumer market. Even its Pro desktops and laptops, which are used in high-level industries like video and audio production, are accessible enough for customers of all types, not just professionals. Its operating system, Mac OS X, is a one-size-fits-all regardless of your needs (servers excluded). There are no versions for “Home”, “Business”, “Home Plus Except on Weekends and the High Holy Days”, et al.

Microsoft, however, tried to have it both ways. It wanted to retain the grip it had on the consumer space in the 1990s, while also catering to its loyal business users and what it got was an operating system and a tablet/laptop (tabtop? laplet? tabletoplet?) with an identity crisis. By refusing to make a decision as to which direction the company should go–consumer vs. business–it alienated both segments equally.

Windows 8, specifically the RT version, doesn’t know what it wants to be. Is it a touchscreen OS? If so, why does the user have to access legacy Windows to run certain apps? And if old-style Windows is there, why doesn’t it run regular Windows applications like Windows 8 proper does?

As for the Surface, Microsoft can pretend its creation is a tablet all it wants. Frank Shaw’s imagination certainly hasn’t slowed down:

And it’s why the Surface is the most productive tablet you can buy today. We also knew that it would make our competitors take notice. That as consumers got a taste of devices that could really help them get things done, they would see alternatives as being more limited.

If you watch the video Tim Cook introduces about 62 minutes into the keynote, it really drives home the fact that the iPad is as productive as its owner wants it to be. The device is not limited by an extra attachment, nor must it be situated in a single position in order to be useful. Would combine operators be able to manage their machines if they had to balance their tablets on their laps with a flimsy keyboard attached? Are desktop tap targets still as tappable when you’re trying to see them while navigating a shipwreck? How long will you be able to hold a Surface one-handed while drawing plays on the sideline so the rest of your team can see?

The reality is the Surface tries to be a laptop and it tries even harder to be a tablet, but it doesn’t accomplish either particularly well. The running joke among the tech press has been that Microsoft’s “no compromise” approach is actually one big compromise. The sad reality is that it’s not a joke. The other reality facing Microsoft is that one of its two major cash cows is no longer the reason people buy its devices.

[The Surface and Surface 2] come with full versions of Office 2013, including Outlook, not non-standard, non-cross-platform, imitation apps that can’t share docs with the rest of the world.

You used to buy a Windows PC because everyone had Windows PCs. All the major programs were written for Windows and it became the de facto standard for almost every office and home on the planet. Windows ran the world and because of its wide reach, we all grew accustomed to the Office suite of applications. Writing a report? You used Word. Needed to do a presentation on plant life in the rainforest? PowerPoint and its atrocious sound effects were there to add glass-shattering emphasis to that clip art on slide two. Your email was stored in Outlook and your numbers were crunched in Excel and there was nothing you could do about it because nothing else came close to the power and reach of Microsoft Office.

Then came the iPad.

Netbooks all but died out. PC sales declined. Customers opted for small and lightweight vs. big and cumbersome. And all the while, PC makers and Microsoft assumed customers would come crawling back because the iPad was for fun, not work.

While Apple may not have the most capable productivity software suite around, its App Store has opened the gate for independent developers and larger software houses to fill the gap left by Microsoft’s absence. No one seemed to care that Microsoft Office was missing and they certainly weren’t won over when it finally arrived for only the iPhone and as a subscription service.

As for the other work you’re able to get done on the iPad, name an industry and you’re sure to find an app (or six) that perform the work as easily, if not more so, than their desktop counterparts.

Apple chose to attack a market it knew it could penetrate by creating beautiful, focused products that ran easily accessible software. Does Apple make the best software? Not always, but the user experiences afforded by its devices combined with fabulous third party software more than make up for its shortcomings.

Microsoft chose to hit two different segments at once. Windows 8 promised the same great taste people have enjoyed for over 20 years with the new shininess of Metro. Its refusal to commit to one OS, or at the very least one OS per form factor a la Apple, left a sour taste in customers’ mouths. They were confused and angry and Microsoft was forced to back-pedal on some of its more “egregious” decisions. Businesses are just starting to upgrade from XP to Windows 7 and it doesn’t look like Windows 8 is even on their radars.

On the hardware side, the Surface hit the same flat notes as Windows 8 did. Customers didn’t want a heavy, widescreen tablet with a bulky cover they couldn’t operate with one hand. Oh, but it has Office? How about OmniFocus? Editorial? GarageBand? The countless niche apps one may need to perform certain specialized tasks? Microsoft has yet to learn that productivity does not begin and end with Office.

So, with Microsoft’s dominance waning and its software sales slipping, where does it go from here? It could prove worthy competition for Android in the low-end smartphone market, but it will still continue to struggle against Apple in the high-end. But other than that gamble, there’s nothing about the company’s current consumer strategy that’s hope-inducing–and yours truly is doing his best to remain hopeful. Some might chalk it up to a lack of focus or too much focus on the wrong things, but Microsoft’s biggest challenge right now is making up its mind.

Its dominance in the business sector is still relatively unchallenged, but times are changing and the Surface isn’t generating the numbers it needs to thrive with consumers. Which market does Microsoft want to focus on? Until it’s able to answer that question with anything other than “both”, it will continue to stumble along. The question then becomes for how long?

The Simple Shocking Failures of Microsoft Google Facebook Apple And Silicon Valley

Silicon Valley companies love to remind us they are on a mission to change the world. Perhaps, although I confess I’m slightly suspicious given their obvious relentless pursuit of funding, acquisitions, getting acquired, going public, and generating piles of cash.

And because so many things they offer us — things that really ought to work, every time, anytime, no questions asked — fail so miserably. This list, it seems, is endless.

Email gets a pass. Siri is so thoroughly ineffectual and so utterly counter to its advertising that I’m not even going to include it here. Wouldn’t be fair. Same with the industry’s tragic dependence upon advertising, which now litters nearly every real, physical, virtual and digital space any of us might occupy. But there’s far more than these, of course. My smartphone ought to know how I feel, right this moment. After all, what contains more data on me, about me, historical and present, than my smartphone? Know how I feel and play a song to match my mood, for example. That would be awesome. Only, that’s asking for too much, I suspect. I mean, has Apple’s “genius” service ever worked for anyone, ever? I’ve received better music and movie recommendations from my mother — and she neither listens to music nor watches movies.

There may be unknowable failures, of course. Perhaps with Google and Amazon giving us so much for free in return for using their service, we are creating a future America that believes everything should be offered at no price, or that profit is unnecessary to sustain a business, or that we are all entitled to something, anything, without ever paying for it. That’s a potential massive dependency failure. Only, I am merely concerned with the obvious failures. Those instances where some lone wolf at each of these companies should not have even had to point it out because it ought to have been so obvious to everyone involved.

Why is it that practically every single smartphone ever built can’t seem to recognize that the WiFi it is connected to isn’t actually connected to the Internet — so switch over to cellular, already! In a world where I can tweet from a jet 30,000 feet above the ground, this should not ever happen.

Any site that demands I first log-in using Facebook is a failure — and an affront to decency. Imagine any physical retail store doing the same.  Similarly, any site that allows us to log-in using our Facebook credentials should not ever receive more than confirmation of our identity. Our location, contacts, friendships and long history on Facebook should not ever be handed over without our explicit and ongoing consent.

Too often, Instagram videos fail to play on my iPhone. On my Mac, Twitter Vine videos fail more often than they work. I’ve stopped clicking on Vine links, in fact.

Printing from an iPhone or iPad is a joke.

Windows 8 — and I promise you, I am no Microsoft hater — is so inexplicably, almost painfully user-unfriendly that, and I am serious here, every other thing Microsoft has done right, and every other thing they have achieved, and despite all their money, and ignoring the ascendency of iOS and Android and the rise of iPad in the workplace, the breadth and scale of of the Windows 8 OS failure is such that it could literally take down the entire company.  Microsoft could absolutely afford to be years behind in the smartphone wars and could absolutely drop billions and billions more on online services and go through a succession of just terrible post-Ballmer CEOs and could be outright hostile to the consumer market — if such a thing exists — and  they could still dominate the enterprise for at least another generation. Except…Windows 8 is so shockingly hard to use, so determinedly strategy over function that I now believe it’s a very real possibility that Bing will be worth more than Windows before this decade is out. I say this absolutely as someone who wants this great American company to thrive — and as someone who fully believes that Microsoft’s singular UI strategy and flat “live tiles” design is still the right one. As someone who cares, I cannot emphasize this enough: fix it.

It’s a failure for my hometown that Amazon somehow gets away with selling billions of dollars of goods without charging its customers sales tax.

It’s a failure that I can’t have my “smartphone” ignore every single call that does not include the number and person (or business) calling.

Has Eddie Cue every actually used iMessages? Or Maps?

When Jony Ive flies from San Francisco to London, at what point does his iPhone batter fail him? For me, it’s much too soon.

In return for a never-ending wave of our most personal information, Google promises us instant, usable search results. Yet when I enter “Brian S Hall” I am instantly offered 286 million results. That is a stupid failure.

That the entire tech sector has done next to nothing to make it so we don’t all have to pay near-criminal prices to HP and Canon for printer ink is a massive failure.

Similarly, it remains far too hard to move the pictures from my smartphone onto my computer(s) and to the cloud, and back again, and share them with exactly who I want. Probably every single user on the planet wants this, deserves this, and still can’t have it. Fail.

How is all this possible? Is it because for too many of the indicted companies, they believe that historic marketshare is an excuse? Or that free equals just good enough? Or that they will eventually get to it? Yet Google thinks I might get inside their driverless car?

With all the data Google collects on us — who we are, where we go, what we search, what we buy, going back forever — how is it that the only predictive service they can offer is Google Now? Which is little more than the weather and local bus schedule.

Why does Facebook insist on curating my newsfeed despite my repeated requests to give me everything, most recent to least, in order, every single time? If Mark Zuckerberg can’t trust me with that gushing flow of information, perhaps I shouldn’t trust him with the drip drip drip of my personal data.

It’s the second decade of the twenty-first century and far too much that comes out of Silicon Valley is broken. This makes me suspect everything they say and do. Yes, obviously, I want world peace, an end to hunger, longevity, joy and prosperity. But until the industry can get the tiny features of our most popular technological products actually working properly, those will have to wait.

Microsoft’s Uncharted Territory

As I study the industry, the market trends, and the solutions trying to flow with the trends, I’m fascinated by what Microsoft is doing strategically. From a historical standpoint, we have to conclude that the Microsoft of old is drastically different from the Microsoft of new. The recipe that got Microsoft to where their once dominant stance in the market has been is not the recipe that will again make them relevant. ((Note I didn’t say dominant, as I have a hard time making the case that any company will truly dominate the market the way Microsoft once did.))

We are seeing this shift in action as Microsoft gets more active in the hardware space with products like Surface and their acquisition of Nokia. We are watching Microsoft abandon nearly all the strategies that made them successful and embracing new ones in the hope of a future. A quick survey of the hardware landscape brings this to light.

Hardware Walled Gardens

What we are seeing is the emergence of hardware walled gardens. Take Surface for example. The Surface–and even more so with Surface 2– was designed with an experience that is based on proprietary hardware accessories. Many of the new accessories and keyboards work only with the proprietary port designed into the Surface’s hardware.

What is interesting about this is that it is somewhat counter to how the industry rallied around Windows to begin with. Microsoft’s success up to this point was built up around the idea of compatible hardware and accessories around the Microsoft ecosystem. A customer knew that if they purchased a desktop or notebook from a Windows vendor that many, if not all of their ports, were compatible with third party accessories. We may be moving away from this model. The only exception was in docking stations. Third party vendors often made their connectors to the laptop proprietary but all other ports were based on industry standards.

A quick glance at nearly every other hardware partner of Microsoft’s and we see the same picture emerging. Nearly all of them are building hardware specifically tied to proprietary ports using proprietary accessories for a specific value proposition. So what has changed that is causing this shift? The answer is differentiation.

During the era of compatible hardware there was nowhere near the need to differentiate as there is today in the broad consumer landscape. When most PC users were being supplied with computers from their employer, it was their employer who made the buying decision and did so in bulk largely based on price. Once a pure consumer market emerged–somewhere in the mid 2000s–we saw a more clear demand from consumers to differentiate and hardware companies were forced to think of new differentiation strategies in order to compete.

This is in essence the challenge of a hardware company who ships the same software as their competitors. Hardware becomes the only real differentiation point and maintaining more loyal hardware customers becomes even more challenging. ??So enters the era of hardware walled gardens. Companies like Microsoft, Dell, Acer, Lenovo, Samsung, Sony, HP, etc., hope to generate more hardware loyal customers by locking them into a proprietary hardware ecosystem. This is out of necessity because they simply can’t do so with a proprietary software ecosystem like Apple can.

Glimmers of Hope

I don’t necessarily think this is a bad thing. I simply believe that it is different from what we have seen historically from Microsoft and its partners.

This trend certainly lines up with the BYOD stance of many corporations today. Consumers may choose the best hardware ecosystem to meet their needs at both home and work. But based on the understanding of differentiation I outlined above, it is fascinating to think that PC companies may be evolving into accessory companies. What I mean by that is that their “box” strategy is really more a means of an end to their accessory strategy where the real money may be.

Now, if we use this line of thinking then the Surface makes perfect sense. While Microsoft has never had a true PC hardware business they have had an accessories business for quite some time. So perhaps the Surface is more an accessories strategy than a box strategy. Whether it is or not, Microsoft’s partners will follow suit. ((Of course, it will be also interesting to see how Microsoft navigates the hardware waters at large. I’ve been of the idea they should license technology like Surface’s connectors, etc., to partners. However, Microsoft seems committed to some degree of hardware.))

We are at the very beginning of this shift. I’ve continued to think that hardware companies will be continually challenged if all they are is hardware companies using off the shelf operating systems. However, by adding a proprietary hardware walled garden angle into the mix things can get even more interesting and actually be a profitable part of their business. Perhaps hardware companies who think about their hardware walled garden may not only continue to differentiate but also may be able to layer web or tie software services onto that differentiation.

We are very early in this hardware walled garden trend and the next 12 months will be very interesting to watch how this new approach to differentiation of Microsoft and their partner ecosystems develop.

Do Android Or Windows Phone Have Any Hope Of Defeating iPhone?

No.

Neither Android nor Windows Phone, apart or in concert, have any hope of defeating iPhone. None. For the foreseeable future, iPhone will remain the world’s most popular, most profitable smartphone by a wide margin. The best apps, the first apps, the most popular accessories, the lion’s share of the industry’s profits all will belong to iPhone.

Indeed, I think the gap in profits and mindshare will only widen from this point forward. The iPhone is simply too good, Apple too rich, iPhone hardware too advanced, the iOS ecosystem too robust, integration across devices and platforms too seamless, retail footprint too large, customer satisfaction too high.

Mobile First

iPhone’s dominance is also partly the result of the right strategic bets. Apple has successfully re-positioned itself as a mobile first entity. Android and Windows Phone not only lag behind iPhone from a financial, technical and platform perspective, their masters — Google and Microsoft — still underestimate just how profoundly mobile will remake computing, work, play, commerce, interactions, our lives. Their smartphones suffer accordingly.

Google, which makes nearly all its money from (stationary) web advertising, continues to focus its efforts on getting more users on the web more of the time. Wise, but not enough. As I have previously shown, the person-to-web relationship is no longer central to the connected user. With smartphones, apps and services such as AirDrop and iBeacons, for example, we will witness a radical jump in person-to-person, person-to-group and device-to-device interactions that bypass the web entirely, never once to cross a Google server or gateway.

Likewise, Microsoft is still designed for a world where the “desktop” is at the center of an ever-expanding sphere of computing devices and services. This is fail. As Ben Bajarin has shown, it is smartphones, not PCs that will serve as the hub of our mobile, social and highly connected lives.

Apple’s iPhone is simply too far ahead of the competition everywhere that matters.

But, there remain opportunities — very big ones, in fact.

As I have written in the past, do not be misled by those who insist that Apple can magically go down-market whenever they wish. This is false. Apple’s skill set, cost structure, corporate expertise and branding all prevent this. Thus, Windows Phone and Android vendors can fight it out over the low-price, low-profit market.

There are several additional paths to take. These can all benefit from non-Apple innovation.

Form Factor

Apple now controls the most robust developer platform for personal computing. No one on the planet foresaw this happening, not even Steve Jobs who initially radically underestimated both the disruptive power of the app and the near-limitless potential of the iPhone.

Therein lies the opportunity.

Apple is now beholden to its developer community. The iPad and then the iPad Mini, the iPhone and then the iPhone 5, all have very specific display sizes in large part because these work best for the nearly million apps available. You may pine for an iPhone “Note” but the fact is Apple cannot offer us a wide array of display sizes because this would harm the performance and presentation of existing apps.

Android and Windows Phone should therefore radically expand their efforts and develop devices that embrace all manner of display size and form factors (e.g. these massive Microsoft ‘tablets’). The upcoming “bendable” LG smartphone and the extremely popular large-display Samsung devices reveal the potential of this market.

Similarly, iOS cannot well support physical keyboards. Mobile devices with physical keyboards — including, yes, the Surface — will remain in high demand for years to come.

The Integration of Things

The shockingly rapid transition from iOS 6 to iOS 7 only hints at the potential power of Apple’s platform. With hundreds of millions already on iOS 7, app developers, payments platforms, makers of accessories and hardware companies all know that building for iOS, unlike all other platforms, is a near guarantee that their service or device will function properly and have access to the most lucrative market.

There is another path, however, one which Apple may simply be unable to support: everything else in our lives.

I want my smartphone to serve as my identity, my credit card, my house key, car key, to manage my heating and cooling, monitor my home when I am not there, control my washer and dryer, serve as my television remote, connect with my medical devices (e.g. blood pressure monitor), track my dogs, offer me instant access to the subway and thousands of other activities.

Given the obvious limits on Apple’s marketshare and hardware development, Android and Windows Phone need to position themselves as the go-to platform for the Internet of Things. Apple and its hardware partners cannot be everywhere.

Government Intervention

Smartphones connect us with content, with the web, with one another, and with an ever-expanding array of devices and services. They are the center of our lives. Not the PC, as Microsoft envisioned. Not the web, as Google still believes. The smartphone is the last thing we see at night, the first thing we see in the morning. The odds of some new tech marginalizing smartphones any time over the next decade, say, are extremely remote.

A far more likely pitfall for Apple’s iPhone is government intervention.

No matter your political bent, the long history of government from at least the beginnings of recorded history clearly reveal that wherever there is a great deal of money, government will be there.

Apple has a great deal of money.

Expect new rules on how this money is taxed, how it may be spent, and a bevy of new and potentially inexplicable regulations on what Apple must do to satisfy each nation’s (or region’s) many and varied constituencies. Also expect nations to directly and indirectly limit Apple’s sales in favor of national entities.

How such intervention might impact Apple and iPhone is simply unknowable at this point. I nonetheless expect ongoing and potentially significant government intrusion upon Apple’s business, at least from China and the European Union, possibly even the US.

I suspect that government intrusion, more than the marketplace, more than any new technologies, more even than industry collusion, will impact Apple’s and iPhone’s continued success the most over this next decade.

Windows Phone And Android Hate

“Bitterness is like cancer. It eats upon the host. But anger is like fire. It burns it all clean.” 
― Maya Angelou

I want Windows Phone to succeed. More than that, I want Android to fail. I hate Android.

There, I said it. Yes, I am a market analyst, detached, and I have absolutely no stake in the success or failure, rise or fall, of either Microsoft or Google, $MSFT or $GOOG, or Apple, for that matter. I simply do not like Android. I refuse to hide this fact.

I think Android is a pale, poorly executed imitation of Apple’s iOS. I have real concerns about the ethics of Google’s ex-CEO as he simultaneously served on Apple’s board. Google’s scale and de facto search monopoly allow it to undercut competition and stifle innovation in local-mobile services. That’s no good. I can’t stand the way they use terms like “open” the way fast food chains label yesterday’s hamburgers as “fresh.”

Nor can I ignore their duplicitous stance on patents.

Most of all, I am suspicious of Google Android’s business model, which is built upon the capture, store, sift and sell of an ever-increasing amount of my increasingly personal information, all of which is then bundled and sold off to countless unknown people and businesses.

With Google search, Google Maps, Google Android, Google Wallet, Google Play, Google Chrome and Google+, Google knows where we are, what we are buying, who we are with, what led us to that purchase — and has documentary evidence of it.

Forever.

I don’t want this.

As everything goes digital and as everything digital collapses inside the shimmering smartphone screen, I see no justification for anyone cheering on Android.

I am not fueled by animus, however. I want the new Microsoft – Nokia to succeed because the world benefits if Windows Phone becomes a viable third alternative to iPhone and Android.

A Great Disturbance In The Force 

Yes, I think Apple currently makes the best smartphone and operates the best smartphone platform. But, for sundry reasons Apple will not and cannot stop the global spread of Android. Should Apple release, as is widely expected, a low-cost global iPhone “C”, and if rumors of deals with DoCoMo and China Mobile are all true, it’s still likely that the very best Apple will achieve — ever — is well under 30% of the global smartphone market. Likely, 25% is their ceiling. I don’t want Google to own 75% of the smartphone market as I believe this would be harmful to innovation and a long-term threat to personal privacy norms.

Where Apple will not succeed, Microsoft now can. Pushing Ballmer aside and acquiring Nokia suggests an acceptance of the new world they must now compete in. No, it will not be easy to take on Android. It is unlikely they will succeed. Still, the company that once seemed like the Evil Empire is now more like an aging Annakin Skywalker — and our last, best hope to slay the Emperor.

There are many arrows in Microsoft’s quiver: Windows 8 + Nokia design + Skype + Bing + Office + Outlook + Nokia imaging + Windows Media — plus security and server tools for businesses of all sizes. Microsoft with Nokia also has the necessary global footprint.  Taking on Android is not a suicide mission.

The Circle Is Now Complete

The greatest barrier to success, however, is that Microsoft remains of a world that no longer exists. Smartphones represent a transformative shift in computing – like mainframes to Minis and Minis to PCs. Companies optimized for PCs are, I believe, more likely as not to fail in this new age. Of course, Google is also optimized for PCs. That’s where nearly all its revenues come from, still.

Nokia, however, is optimized for mobile if not quite for this new age of smartphones. Moreover, they possess still another strength that Google does not: the user is also the customer.

This is critical — and little understood by most mobile industry pundits. Smartphones are with us all the time. They are in our hand when we awake and when we fall asleep.  They are our most personal objects, containing our most private data, and the thing we touch more even than our own children. Carriers and IT units may be major channels for smartphone sales but unlike with PCs, the user will be the ultimate arbiter. These devices are simply too personal to allow others to decide what we choose.

Nokia possesses yet another strength, and one not well understood in the United States. The company truly knows how to make quality devices at amazingly low prices.

Nokia-Asha-311

The pre-Microsoft Nokia lent me various “Asha” phones to test: the dual-SIM Asha 310, and the cute, colorful and long-lasting Asha 501. I also tested the  Nokia 105 feature phone. I was legitimately struck by the functionality and usability of each of these phones, particularly on a per-dollar basis. I would not buy any of them — which means I cannot recommend them. That said, these phones can be had for $25 – $100, a truly amazing feat of engineering, design and manufacturing. In many parts of the world, most do not have the luxury of turning their back on a sub-$100 device like I can.

Analysts that confidently predict Android will forever dominate the smartphone wars on cost alone have likely never used a very-low-cost Nokia device. Similarly, those analysts that are convinced that Android will win because Google offers its services and applications for free badly under-estimate the value of functionality, reliability and security that is built into Microsoft’s software.

The Force Is Strong With This One

Microsoft and Nokia can deliver this to the world:

Low-cost, secure, functional smartphones that seamlessly integrate across multiple devices (e.g. smartphones, PCs and game console), that satisfy end users and businesses alike, that can incorporate Yammer, Skype, Xbox, Outlook and Office, and which provide a hedge against the overwhelming force that is Google Android. That is a powerful combination.

Admittedly, the numbers at present are not terribly good, as this recent Kantar market survey reveals.

screen-shot-2013-09-02-at-10-17-10

Despite its current meager share, the Windows Phone platform is growing. Moreover, the smartphone market itself is only in its early days. Analysts who suggest otherwise are dead wrong. The vast majority of the world does not have a smartphone yet — though almost certainly will within the next few years. In addition, smartphones are becoming more used and more useful for all  users with every passing day — for work, school, play, home, life. “Free” and ad-driven business models like Android may ultimately fail to satisfy the requirements users demand for these truly critical devices. What is critical in your life that you don’t expect to pay for?

I Sense Something. A Presence I’ve Not Felt Since…

When Microsoft effectively acquired Nokia, the company made no secret of their intent:

To accelerate its share and profits in phones. To create a first-rate Microsoft phone experience for its users. To prevent Google and Apple from foreclosing app innovation, integration, distribution and economics.

I am hoping they succeed. It is within them to do so. Their fatal flaw, it seems to me, is do they have enough faith in themselves to do what is right, to achieve what I contend is possible, and build for the future, not the present? After all, the reason Ballmer was so successful and yet ultimately failed is that he chased the easy money, valued Windows profits above all else, and refused to acknowledge the potential for complete market disruption.

Nokia is likewise guilty of this. In a recent interview, Frank Nuovo — once the Jony Ive of Nokia — told the Australian Financial Review that Apple, not Nokia, re-invented the mobile market despite Nokia’s massive head start, because “all of our user testing pointed to the fact that no-one wanted touch phones.”

And yet now all of us have one.

The world can change, and quickly.

As can you. It’s time to let go of your anger. All has been burned clean. Begun the Smartphone War has. Microsoft is now on our side. May the force be with them.

David The Disruptor v. Microsoft The Goliath

This is part two of a two-part series. Part One looked at the fall of Steve Ballmer and the decline of Microsoft in mobile. Part Two tries to discover why it all happened.

Introduction

Steve Ballmer was just fired after 13 uninspiring years at Microsoft. A hotly debated question is whether Ballmer failed because he was a bad manager or whether he was simply a victim of disruptive innovation.

Analogy: David v. Goliath / Disruption v. Microsoft

PATIENT: Doctor doctor,- I keep comparing things with something else.
DOCTOR: Don’t worry, it’s only an-alogy

Disruption is often described as a David v. Goliath story. Let’s take that analogy and run with it.

Saul and the Israelites are facing the Philistines near the Valley of Elah. Twice a day for 40 days, Goliath, the champion of the Philistines, comes out between the lines and challenges the Israelites to send out a champion of their own to decide the outcome in single combat, but Saul and all the Israelites are afraid. David, (a mere shepherd,) accepts the challenge. Saul reluctantly agrees and offers his armor, which David declines, taking only his sling and five stones from a brook.

David and Goliath confront each other, Goliath with his armor and shield, David with his staff and sling. David hurls a stone from his sling with all his might and hits Goliath in the center of his forehead, Goliath falls on his face to the ground, and David cuts off his head. ~ Excerpted from Wikipedia

Obviously, in our story, David represents disruption and Goliath represents the fallen giant, Microsoft.

The Rules Of Disruption

Disruption occurs:

    • When a new product or service competes with a successful incumbent product or service.

David challenged Goliath.

The Apple iPhone challenged Microsoft’s Windows Mobile. The iPad challenged low-end notebook and desktop computers running Microsoft Windows. Google Docs challenged Microsoft’s Office Suite.

    • When the features of the new product or service are inferior and the features of the incumbent product or service are superior.

David was young, small, weak, had no armor and no weapon to speak of. The incumbent, Goliath, seemingly had all the advantages and no disadvantages. What was there to fear?

The iPhone, iPad and Google Docs were the “David” to Microsoft’s “Goliath.” The iPhone was low capacity, with no stylus or keyboard and with few advanced features. The iPad was underpowered – nothing but a big iPod Touch. Google Docs were immature and terribly limited in functionality. Microsoft seemingly had all the advantages and no disadvantages. What was there to fear?

 

    • When, unbeknownst to the incumbent, the existing product or service is over-serving a large part of their current customer base. The incumbent’s supposed strengths are actually irrelevant to the vast majority of its customers. This means that the challenger need only provide “good enough” service to satisfy the over-served part of the market.

Goliath was the master at one-on-one, hand-to-hand combat. With his size, strength and power, he was simply unbeatable. However, David’s sling shifted the shape and size of the battlefield. David didn’t have to engage Goliath’s strengths. He could attack Goliath from a distance, thereby negating Goliath’s strengths and turning Goliath’s size into a weakness.

Microsoft was a major player in mobile phones ((42% market share in 2007)) and dominated PC operating systems and Professional Software Suites. With their size and ongoing monopolies, they were simply unbeatable. However, the iPhone shifted the battlefield from styluses and menus to touch, the iPad shifted the battlefield from power to simplicity and mobility and Google Docs shifted the battlefield from expensive, powerful and compatible on all PCs to free, simple and compatible on all browsers. The iPhone, iPad and Google Docs negated Microsoft’s many strengths and turned those strengths into weaknesses.

    • When the challenger, in addition, provides exceptional service where the incumbent is weakest and where the customer’s unmet needs are the greatest.

David was exceptionally strong where Goliath was exceptionally weak. His small size and lack of heavy armor made him quick and mobile. His sling made him agile and deadly from a distance.

The iPhone, iPad and Google Docs gave people the simplicity they craved at the price of complexity and power that they neither desired nor needed. From Microsoft’s vantage point, users were replacing powerful tools with weak “toys” (replacing powerful swords with limited use slings.) From the user’s vantage point, however, they were giving up nothing of practical use (heavy armor that they could not wear and weapons that they could not wield) for the sake of mobility and ease of use.

    • The incumbents cannot effectively respond without sacrificing the benefits they are receiving by maintaining the status quo.

The incumbents were no fools and they were no slouches, either. Both Goliath and Microsoft saw the shift in battle strategy and they would have liked to have responded in kind. However, their very nature prohibited them from doing so. Only by giving up his strength, armor and sword could Goliath have competed with David’s sling. And then his size would have slowed him down and hampered him anyway.

Only by giving up their monopoly profits in Windows and Office, could Microsoft have competed with the lower margin ((Yes, lower margin. The iPhone and the iPad had high margins for Apple because Apple made their profits from the hardware. However, Apple’s integrated model bundled the software and Android’s subsidized model gave away the software for free, thus making it impossible for Microsoft to maintain their software licensing margins.)) iPhone, iPad and Google Docs. And then, Microsoft’s size and structure would have made it impossible for them to keep up with the nimble Apple and Google, in any case.

The incumbent is caught in a bind. He can’t cater to the new service without abandoning the old. And he can’t abandon the old service without abandoning the advantages that go along with it. Furthermore, any such change would make his best customers, and his best incentivized employees, and his best shareholders (or, in the case of Goliath, his fellow soldiers, his commander and his King), mad as hell.

20/20 Hindsight And Revisionist History

It’s very easy to criticize both Goliath and Microsoft. The answer, in retrospect, appears perfectly clear. Goliath should have simply reshaped his body into that of a lean, mean, sprinting machine and become skilled with the sling. Microsoft should have abandoned its obsession with Windows and focused on new, innovative products that would cannibalize Windows.

Or not.

There is always an easy solution to every human problem—neat, plausible, and wrong. ~ H. L. Mencken

The above is all perfectly good advice…assuming one knows absolutely nothing about human beings. Not only does this course of action run counter to human nature, it runs counter to common sense, too.

PATIENT: Doctor doctor, I’ve broken my arm in two places.
DOCTOR: Hmm, I’d advise you not to go back to either of those places then.

Telling someone to do what no sane person in their their position would do is not really good advice, it’s madness.

Too bad that all the people who know how to run the (company) are busy driving taxicabs and cutting hair. ~ George Burns

It’s easy for those of us who have have absolutely nothing to lose, to blithely provide radical advice to those who have everything to lose. But it’s also easy for those who have “skin in the game” to reject such wrong-headed advice. If either Goliath or Microsoft had taken the above-prescribed advice, it would have been a case of curing the disease by killing the patient. ((Cure the disease and kill the patient. ~ Francis Bacon, Essays [1625]. Of Friendship))

Microsoft Is Like A Trust Fund Baby

Microsoft does have one major advantage that most disrupted companies do not. Microsoft has — and will continue to have for quite some time to come — a huge stream of income.

This means that Microsoft can, unlike, for example, Palm, Nokia and Blackberry, make the changes necessary to survive. Their resources give them the time that most companies are denied.

But just because they can do something, doesn’t mean that it would be easy to do and just because they can do something doesn’t mean that they will choose to do it either.

Conclusion

When evaluating companies, and in particular their executives, I find it useful to start with the assumption they’re highly intelligent. ~ Ben Thompson

Was Ballmer a bad manager or was he a victim of innovative disruption? I have no doubt that Ballmer made some serious mistakes. But it was not what he did wrong, but what he did “by the book” that got Microsoft into the mess that it’s in today.

A man is known by the company he organizes. ~ Ambrose Bierce

In the long view, you can’t really criticize Ballmer and Microsoft ((“But why would anybody want that CEO job as long as Bill stays on the board? (Steve, too, most likely, given that he still owns 333 million Microsoft shares.) Both need to quit to give the newcomer a free rein and air to breath. Otherwise, failure isn’t just an option, but the most likely outcome.” ~ Joachim Kempin)) for striving to do what they do best. It’s innovative disruption, not Ballmer, that’s sinking the good ship Microsoft. ((“Microsoft’s next CEO will need to be Superman. Here’s the mess Steve Ballmer will leave for his successor:  
–Windows 8 has failed to produce a turnaround in Microsoft’s gradual decline.
–The Surface tablets have more or less died in the market.
–The company’s just been through a massive top-level organizational change. Those things typically take a year to trickle down through the organization, as the lower levels of management get resorted and reassigned. That process will be disrupted while everyone waits to see if the new structure will stick with the new CEO (unlikely; new CEOs almost always want to change things).
–And now Microsoft needs to mesh the Nokia and Microsoft businesses. There’s a cultural challenge: Nokia’s is a collectivist Finnish hardware company while Microsoft is a dog-eat-dog hypercompetitive software business. There are also operational challenges. As I learned when I worked at Palm, it’s incredibly difficult to manage an operating system to please both your in-house hardware team and your licensees. They always want conflicting things. Microsoft claims it can both license Windows Phone and run Nokia. I hope that’s just bluster, because I don’t think it will work in practice.” ~ Michael Mace))

I must be willing to give up what I am in order to become what I will be.” – Albert Einstein

A Suspicious Angle to Microsoft’s Acquisition of Nokia

Not long after Microsoft and Nokia did a deal for Nokia to back Windows Mobile and Microsoft exec Stephen Elop moved over to become its CEO, I mentioned to some of my colleagues that I thought this was a set up. In fact, I wrote a Techpinions piece on Aug 15th, 2011 that literally said Microsoft WOULD buy Nokia in time.

If you look back at this period in which Nokia was Microsoft’s major Windows Mobile vendor and Elop got serious experience being a CEO of a multi-national company, one has to wonder if there was not some type of grand plan put in place between Ballmer and Elop from the beginning. Surely Ballmer knew even then that his days might be numbered and that while Elop was a natural successor to him then, he needed responsibility as a CEO before he would be seriously considered as a successor.

I have known Ballmer since 1985 and over the years have watched as he has aged and the pressure of running Microsoft was catching up with him. During this time his kids have all grown up and I am sure he looks back on the missed times he had with them during their most formative stages of life. Regardless of his performance at Microsoft, I have felt for a couple of years that he was ready to step down and allow someone else to try and bring Microsoft into the post PC era.

While it is true that Elop’s tenure cannot in itself be considered a success, let’s be honest. He was handed a highly wounded Nokia from the beginning and he gets street cred for just keeping them alive and competitive given the beating they were taking from Apple, Google and Samsung. And Nokia became the #1 vendor of Windows Mobile phones and, as research stats have shown, Microsoft actually gained ground in a lot of international markets where Nokia already had a large place in those parts of the world.

While Microsoft and Nokia have no chance of rising above Apple, Google and Samsung in terms of units sold, together they can clearly become the third option in a smart phone market that is still in its early stages of growing and will sell at least 1 billion units per year for the foreseeable future. And even at #3 there is a lot of money to be made if they execute well and aggressively at a competitive level.

If you read many of the news stories about the Microsoft/Nokia deal, most of them suggest that Stephen Elop is now considered the #1 candidate to replace Ballmer as CEO of Microsoft. At the moment, he will be running Microsoft’s recently announced device division and will focus on helping Balmer in the short term achieve Microsoft’s One Vision goal of being a hardware, software and services company.

I believe that this will be a short-term role. I doubt that Ballmer will stay the full year and would not be surprised if Elop is in place as the new CEO by Dec 1, 2014.

But the neatness of Microsoft now buying Nokia to anchor their device division, at a discount no less, seems to me to be less happenstance and rather part of a grand scheme hatched a couple of years back. And if Elop does become the new Microsoft CEO, it would come full circle and be looked at as one of the more interesting premeditated corporate purchases of all time.

Microsoft and Nokia: A Strategic Blunder

There’s an old military adage, “Reinforce success; never reinforce failure.” By purchasing Nokia’s device business for about $5 billion, Microsoft has just reinforced failure in a big way. It has been three years since Microsoft attempted to reboot its mobile business with Windows Phone 7, two and a half years since the company struck a broad partnership with Nokia, and a year since the introduction of Windows Phone 8 and the Surface tablet. Microsoft has next to nothing to show for any of these efforts.

Microsoft can easily afford the purchase price; it has the money lying around under the cushions of various couches around the world. The issue is one of strategic focus. At a time when Microsoft should be turning its attention to its successful core businesses to build for the future, it is redoubling  its efforts in an area where it is struggling, at best.

Microsoft financials chartAt a time when it should be thinking about the strategic direction of  a new CEO, Steve Ballmer in his remaining months and his now probable successor, Nokia CEO Stephen Elop, who will become a Microsoft executive vice president, will instead be devoting a lot of time and effort to integrating Nokia. The money-losing device business had about $15 billion in revenues last year, which would make it Microsoft’s fourth largest division (see chart.) But its 32,000 employees will increase Microsoft’s worldwide employment by nearly a third. A Finnish hardware unit and Microsoft, the quintessential software company have cultures that likely will resist easy integration.

The challenges for Nokiasoft are overwhelming. I thought for a long time that there was room for a third platform in mobile phones and that Windows Phone might well be it. But Microsoft, even with the Nokia partnership, has yet to rise above minuscule market share in the U.S. or worldwide. The implosion of BlackBerry was the best opportunity for Microsoft to grab share, but it has failed to do so. Microsoft must struggle to carve out a niche in what has become an iOS-Android world, or maybe an Apple-Google-Samsung world if Samsung and Google part company.

Missing apps. Furthermore, Windows Phone, now with more Nokia, still has the same old problem: The lack of an adequate app ecosystem. In software, Microsoft doesn’t get anything from Nokia that Windows phone didn’t already have (Nokia’s strongest mobile software asset, its maps business, is not part of the deal.) After three years, Windows Phone still lacks such table stakes apps as native YouTube and Instagram clients. Maybe a Herculean effort by Microsoft management could change this, but such an effort means other, probably more important things, are not going to be done.

The outlook in tablets is even bleaker. Windows RT, the version developed specifically for tablets, is a resounding flop and Windows 8 on tablets hasn’t faired much better.  Nokia reportedly has a Windows RT tablet ready to launch this fall; unless it is a lot better than the Surface or the Surface’s planned successor, it would just split a tiny market.

The iPhone has turned mobile phones, even business phones, into an overwhelmingly consumer business. This means the Nokia acquisition has plunged Microsoft far deeper into an area it really should be abandoning, Microsoft simply is not very good as a consumer company. And it is hard to see what Nokia, headed by a man whose greatest managerial success came as head of the Microsoft Business division, brings.

The Xbox problem. Xbox is Microsoft’s one consumer bright spot, but the chart above shows its fundamental weakness. Even putting aside the enormous sunk cost of Xbox and the fumbled launch of the Xbox One, the Entertainment & Devices segment is too small, especially in profit share, to make much of a difference. With little prospect for explosive growth in the game console-cum-set top box market, Xbox is not going to save Microsoft.

With whatever energy Microsoft management has left after coping the the challenges of the Nokia acquisition, the company should focus on what it does well, and that is to sell business software. That is a market that has been changing,  but here Microsoft has been adapting, converting its traditional sale of permanent software licenses into software-as-a-service and platform-as-a-service offering.

Windows sales will shrink with the PC market, but they aren’t going away and will remain highly profitable; a 50% operating margin for the Windows division in a crummy year is impressive. The urgent need is for Microsoft to develop a replacement for Windows 7 that businesses might want to buy–something with the under-the-hood improvements of Windows 8 but without either of its unloved user interfaces.

Reinforce success. The business software operations also deserve reinforcement. The big part of the tech commentariat that knows little or nothing about business software consistently underestimates the importance and staying  power of Office (I agree that Office is finished in consumer markets, but that was never its real business anyway.) Back-office tools such as Exchange, SharePoint, and SQL Server remain mighty money-makers and the Microsoft Dynamics suite of resource planning, customer relationship management, and accounting tools is growing nicely.

Web services, particularly those that serve business rather than those that are directly consumer-facing,  are another area of strength. While behind Google in many areas, Microsoft is well ahead of Apple, which often seems as clueless about Web services as it is savvy about devices. Azure, another service little-known to those who do not follow enterprise software, has made impressive gains the the platform-as-a-service business, though Microsoft should stop hurting itself by branding the product as Windows Azure. Windows has had a great run as a brand, but it is time to move on.

In the constantly mutating tech world, Microsoft cannot afford for its top management to take its eyes off these successful operations. But I fear that it will be hard to give these operations, which I think represent Microsoft’s best chances for future success, the attention they deserve while management is deeply distracted by the enormous challenges of Nokia. The $7 billion investment (including a patent licensing deal) was not a huge amount of money, but its ultimate cost to Microsoft could be a lot higher.

 

Together At Last

News just broke that Microsoft has acquired Nokia’s handset and devices division. Here is the intro from the press release:

Microsoft to acquire Nokia Devices & Services, accelerating the Windows ecosystem

Nokia and Microsoft have always dreamed big – we dreamed of putting a computer on every desk, and a mobile phone in every pocket, and we’ve come a long way toward realizing those dreams.

Today marks a moment of reinvention.

I don’t know if this comes as a shocker to many since speculation of this acquisition has been in the works for some time.

We will have a number of more in-depth analysis of this acquisition and it’s impact to the industry in the days to come for our Tech.pinions Insiders. But for now I encourage you to read Tim Bajarin’s prediction of this even from 2011. His analysis of why Microsoft would buy Nokia still stands today as the context that makes sense of this acquisition.

Vertical is the trend. Any company who owns hardware, software, and services bound together as a complete ecosystem presents themselves as a formidable competitor positioned for the long haul. Doesn’t mean all will be successful with this recipe but many will try none-the-less.

Why Microsoft Will Buy Nokia.

Ballmer: The Good, The Indifferent, The Bad and The Analysis

QUESTION: Why is it when birds fly in a “V” shape one side is longer?

The answer will be provided, below.

Part 1 of 2

Microsoft’s Steve Ballmer is going to retire within the next 12 months. There’s a lot of ground to cover, so let’s get to it.

One of the most striking differences between a cat and Steve Ballmer is that a cat has only nine lives. ((With my apologies to Mark Twain for stealing and re-purposing his prose.))

1. The Good

1.1 CRAZY, ZANY, BALLMER

The surest way to make a monkey of a man is to quote him. ~ Robert Benchley

images-72Ballmer gets a lot of grief for what he says, what he says it about, what he does and how he looks. He does, admittedly, have an eerie resemblance to Uncle Fester from the Adams Family.

But let’s set all that aside. You’ve got to get off the guy’s back and cut him some slack. The man is high energy and fun. The world would be a lot better place if more people put as much of themselves into their work as he does.

1.2 THE SALES GUY

Besides, Ballmer is the sales guy. Firing up the troops is part of his job. And he does that job exceptionally well.

The secret of life is honesty and fair dealing. If you can fake that, you’ve got it made. ~ Groucho Marx

chartAnd speaking of doing one’s job, the job of the sales guy is to bring in the money. And NOBODY did a better job of bringing in the money than did Steve Ballmer.

Microsoft more than tripled its annual revenue from $22 billion annually when Ballmer took over to $78 billion when he announced his departure. To put that in perspective, while Ballmer was CEO, Microsoft grew revenue by $55B. Dell grew by $31B, Oracle by $27B, Intel by $19B, IBM by $16B. [Source: Aaron Levie (@levie)]

1.3 DOES STEVE BALLMER LOVE MICROSOFT?

Oh yes. With all his heart and all his soul. And I honor him for it.

[pullquote]Steve Ballmer loved Microsoft…just not enough to leave it[/pullquote]

“This is an emotional and difficult thing for me to do. I take this step in the best interests of the company I love…” ~ Steve Ballmer

Steve Ballmer loved Microsoft…just not enough to leave it as soon as he should have. And for that, his legacy, and Microsoft, will have to pay a price.

2. The Indifferent

There were things about Steve Ballmer that I didn’t much care for, but they weren’t relevant to his demise. They were merely annoying. In terms of analyzing his tenure at Microsoft, I’m indifferent to them.

2.1 STOCK MARKET REACTION TO RETIREMENT ANNOUNCEMENT

I don’t put all that much stock in the stock market’s knee jerk reactions to events, but I will admit that it’s kind of discouraging that the announcement of Ballmer’s resignation made shares jump as much as 9.4%. That’s good for a cool $28 billion in extra market cap value overnight. Not exactly a ringing endorsement.

Being a CEO is a poor way to make a rich living.

2.2 BUREAUCRACY AND INFIGHTING

So much of what we call management consists in making it difficult for people to work. ~ Peter Drucker

Politicking is endemic in any big company, but Microsoft does seem to epitomize the very worst of this kind of behavior. And Ballmer apparently raised politicking to an art form.

2.3 ORWELLIAN COMMUNICATION STYLE

If I seem unduly clear to you, you must have misunderstood what I said. ~ Alan Greenspan, Federal Reserve chairman

Microsoft has always had a bizarre communication style. To be truthful, it sometimes hurts my head.

Perhaps Bill Gates and Steve Ballmer had the same, inscrutable, English teacher when they attended Harvard together. Perhaps not. In any case, Ballmer has the gentle touch of a blacksmith when it comes to word craft. For example, did you fully understand his recent reorganization tome memo? No?

Neither did anyone else.

Here’s a couple of snippets:

“The evangelism and business development team will drive partners across our integrated strategy and its execution.”

Say whaaaaaa…?

“Our focus on high-value activities—serious fun, meetings, tasks, research, information assurance and IT/Dev workloads—also will get top-level championship.”

Meetings…serious fun…top-level championship…Come again?

“In the new, rapid-turn world, we need to communicate in ways that don’t just exchange information but drive agility, action, ownership and accountability.”

As Curt Woodward so charmingly puts it: “You’ve got to love a passage about communication that makes almost no sense….”

If you’re a glutton for punishment, there’s way more where that came from. Knock yourself out.

There are worse things in life than death. Have you ever spent an evening reading a Steve Ballmer Memo?

Poor communication is not really a fatal flaw, but still, Ballmer’s inability – or unwillingness – to communicate clearly didn’t help him any.

2.4 BOMBAST

Steve Ballmer:

— “Linux is a cancer that attaches itself in an intellectual property sense to everything it touches.”

— “Google’s not a real company. It’s a house of cards.”

“Zeal without knowledge is fire without light.” ~ Thomas Fuller

— “(T)here will be 30 million Windows Phone 7 smartphones sold in 2011.” ((Say, what ever happened to Windows Phone 7, anyway?))

“500 million people will be using Windows 8 (in 2013).”

Underpromise and overdeliver. ~ Thomas Peters

— “There’s no chance that the iPhone is going to get any significant market share. No chance.”

— “(W)e are not going to let any piece of this [go uncontested to Apple].” … We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch.”

The words you speak today should be soft and tender … for tomorrow you may have to eat them.

I think that part of Ballmer’s bombast comes from his sales background. But personally, I could have done with less of it.

Boasting is not courage. – African proverb

2.5 NEVER ACCEPT RESPONSIBILITY

I make mistakes; I’ll be the second to admit it. ~ Jean Kerr

Excerpt from: Ballmer just opened the second envelope:

“Ballmer’s view of executive leadership doesn’t admit standing up and taking responsibility. He can’t say ‘I screwed up’ and then explain what he’ll do to rectify the situation. No. Instead, (Lieutenants) are fingered while they pretend they aren’t being blamed.

When questioned about Apple overtaking Microsoft, Ballmer had this to say: ‘It is a long game. We have good competitors but we too are very good competitors,’ he said. ‘I will make more profit and certainly there is no technology company on the planet that is as profitable as we are.’

When it comes to profits, Ballmer is willing to take credit.”

“A man can fail many times, but he isn’t a failure until he begins to blame somebody else.” ~ John Burroughs

2.6 BALLMER WAS NO VISIONARY BUT THEN, HE WASN’T HIRED TO BE A VISIONARY

People complain that Ballmer wasn’t a software guy, wasn’t a product guy, wasn’t a visionary. But Ballmer wasn’t hired to be a visionary.

You may as well expect pears from an elm. ~ Miguel de Cervantes

Bill Gates had set the course. What the board wanted from Ballmer was a steady hand at the tiller that would follow the course that had been laid in for him and to follow that course with all due speed. And that’s exactly what Ballmer did — in spades.

“If you see Ballmer’s job as being the preservation of MS’s position on the desktop, he’s certainly been a success. Microsoft’s real customers, IT departments, still trust Microsoft and still buy from them, mainly because Microsoft treats them very well. You say Ballmer’s a failure because he hasn’t been “disruptive”? His customers don’t want disruption…. ~ In defense of Ballmer

[pullquote]Ballmer thought he was both the skipper and the pilot[/pullquote]

There’s nothing wrong with having a non-visionary at the helm. There are lots of non-visionaries at the helms of large corporations. The trick is to know that you’re not the pilot and to find a pilot (visionary), that you trust, to advise you.

If Ballmer had a failing as a captain, it might have been that he thought he was both the skipper and the pilot.

3. The Bad

3.1 DID BALLMER RESIGN OR WAS HE FIRED?

Two campers named Ballmer and Gates are walking through the woods when a huge bear appears in the clearing about fifty feet away. The bear (which owns a huge block of Microsoft stock) sees the campers and begins heading toward them.

Gates drops his backpack, digs out a pair of sneakers, and frantically begins to put them on. Ballmer says, “What are you doing? Sneakers won’t help you outrun that bear.”

“I don’t need to outrun the bear,” Gates says. “I just need to outrun you.”

Technically, Ballmer may have fallen on his metaphorical sword – but only because the Microsoft board was already ushering him before their metaphorical firing squad.

“I think it’s very likely that Ballmer’s decision [to retire] is part of a broader strategy within Microsoft as expressed by the reorganisation in July that is geared toward shifting the corporate culture.” ~ David Cearley of Gartner

Poppycock. ((Look that word up. I think you’ll be surprised by its origin.))

The evidence that it was a recent and sudden decision to abandon Ballmer to the bears is overwhelming:

  • Interviews with dozens of people indicate that Ballmer had not aimed to leave this soon.
  • One former senior executive said: “It’s a total shocker.”
  • He was definitely not leaving and then he suddenly was,” said one source.
  • He was at the very beginning of a major corporate restructuring that consolidated power to himself.
  • Ballmer’s July restructuring announcement made it crystal clear that he was there to stay. ((“Lots of change. But in all of this, many key things remains the same. Our incredible people, our spirit, our commitment, our belief in the transformative power of technology — our Microsoft technology — to make the world a better place for billions of people and millions of businesses around the world. It’s why I come to work inspired every day. It’s why we’ve evolved before, and why we’re evolving now. Because we’re not done. Let’s go.”)) (“It’s why I come to work inspired every day … Because we’re not done. Let’s go.”)
  • He clearly lost the backing of Bill Gates — notice how his farewell letter didn’t thank or even reference Gates?
  • The board gave themselves 12 months – TWELVE MONTHS – to find a successor. They were clearly unprepared.
  • Finally, I find the implied logic contained in the following tweet to be totally persuasive:

Not to be cynical but who decides to retire without “spending a lot of time thinking about what comes next?” Just saying… ~ Lessien (@Lessien)

Diplomacy is the art of saying ‘Nice doggie’ until you can find a rock. ((Will Rogers)) The Microsoft Board just found themselves a big ol’ rock.

3.2 THE TIMING OF BALLMER’S DEPARTURE IS JUST AWFUL

Ballmer writes in his farewell memo:

There is never a perfect time for this type of transition, but now is the right time.

No. It’s not.

They’ve just completely recreated the company in a pattern that’s totally alien to most organizations of their size. ~ Guy English

The just announced reorganization consolidated power with the CEO. Announcing one’s retirement right after an audacious power grab doesn’t make any sense for either Ballmer or Microsoft.

The timing is painfully awkward. I think that Guy English is spot on when he says:

Microsoft is currently searching for a new CEO who’ll fit the straight jacket Steve Ballmer has left behind.

Just a disaster in the making.

3.3 LOST STOCK VALUE

Microsoft PriceDo you really want to know why Ballmer is being left to the bears? Feast on this chart.

On the last day of 1999, the day before he took over as CEO, Microsoft’s market capitalization was $600 billion. On the day before he announced his intention to retire, it was less than $270 billion. ~ John Paczkowski

When Ballmer became CEO, Microsoft had a market value of $604 billion … Now, Microsoft’s market value is $269 billion, less than half of its value when Ballmer came to power. ~ Excite News

For a guy who said that helping Microsoft’s stockholders was a big part of his job, he did one lousy job.

3.4 LOST MONOPOLY

Don’t judge each day by the harvest you reap, but by the seeds you plant. ~ Robert Louis Stevenson

Flat stock market not enough justification to fire Ballmer? How about the loss of Microsoft’s all important computer operating system monopoly?

Screen Shot 2013-07-20 at 9.32.23 pm

Microsoft’s share of connected devices sales (in effect, PCs plus iOS and Android) collapsed from over 90% in 2009 to under a quarter today.

Screen Shot 2013-07-20 at 9.23.57 pm

And Microsoft is nowhere in mobile. And mobile is where all the growth is occurring.

[pullquote]Should we be shocked that Ballmer lasted as long as he did?[/pullquote]

Looking at the above two charts, should we be shocked that Ballmer is being pushed out the door or should we be shocked that he lasted as long as he did?

I’m not going to write a long Ballmer blog post. He did some great work, but Microsoft is absent from mobile and mobile is all that matters. ~ Benedict Evans (@BenedictEvans)

Wow. That about says it all. Mobile is everything and (for analysts more discerning than I) dissecting Ballmer’s demise isn’t even worth the effort. It’s the ultimate dis.

3.5 LOST ENTERPRISE

In the first quarter of calendar 2013, iOS accounted for 75 percent of total device activations among enterprise users, Good Technology’s latest Mobility Index Report revealed on Wednesday. The remaining 25 percent were Android devices, while other platforms took less than 1 percent.

Tablets are now so popular among business users that they accounted for 27 percent of total device activations in the workplace in the first quarter. ~ Good Technology

Were you wondering if the Enterprise was going to bail Microsoft out? Stop wondering.

3.6 LOST REVENUE AND PROFIT LEADERSHIP

“There’s no chance that the iPhone is going to get any significant market share. No chance.” ~ Steve Ballmer

Remember how I was saying earlier that no one made money the way Steve Ballmer did? Well, that wasn’t quite accurate. Actually, a single Apple product—the iPhone—now generates more revenue than all of Microsoft put together. ((Apparently, if you’re a Nobel prize winning economist, the only possible conclusion you can draw from this information is that Apple is in much worse shape than Microsoft. Go figure.))

Yeah.

Give that some time to sink in.

3.7 LOST OPPORTUNITIES

A Windows Mobile Phone, a Zune, a Kin, and a Windows RT Tablet, WALK INTO A BAR and the bartender says, ‘What is this? Some kind of joke?’ ((AN ENGLISHMAN, AN IRISHMAN, A SCOTSMAN, A RABBI, A MINISTER AND A PRIEST WALK INTO A BAR and the bartender says, ‘What is this? Some kind of joke?’))

Steve Ballmer missed on search, tablets, phones, MP3 players, the consumerization of IT…the list goes on and on. As Nicholas Thompson of The New Yorker wrote: “Ballmer proved to be the anti-Steve Jobs” in his tenure. “He missed every major trend in technology. His innovations alienated people.”

Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road. ~ Stewart Brand

Next

[pullquote]There’s more birds on that side[/pullquote]

QUESTION REDUX: Why is it when birds fly in a “V” shape one side is longer?

ANSWER: There’s more birds on that side.

* * * * *

Sometimes answers are complex. Sometimes they’re dumbfoundingly simple.

Sometimes the questions are complicated and the answers are simple.” ~ Dr Seuss

In Part 2, I’ll explore WHY Steve Ballmer and Microsoft failed. Is it as simple as saying that Steve Ballmer was a bad CEO? Or was his end inevitable and preordained by the Innovator’s Dilemma? Or was it something else entirely?

Discovery consists of seeing what everybody has seen and thinking what nobody has thought. ~ Albert Szent-Györgyi von Nagyrapolt

Join me next time and we’ll thrash it out together.

My Mad Crazy Brilliant Ideas To Save Apple From Certain Doom

Apple is doomed. No innovation, no market share, no new products, no Steve Jobs. Death  — soon — is all but certain.

This is the consensus, at least, from mobile analysts, Nobel-winning economists and tech bloggers alike. It’s nonsense, of course, the product of a herd mentality tucked inside a middle manager’s vision. Apple has the best mobile computing products in the world, controls the most robust mobile computing platform, and operates the industry’s largest retail footprint. Apple’s near-term future is as secure as any company, ever. Indeed, with Microsoft now in the throes of long-term turmoil, and Google’s CEO placing bets on every square in hopes of once again hitting the jackpot, expect Apple to pull even further ahead of the competition.

That said, Apple attained its present lofty status by embracing “crazy” ideas — ideas that changed the world as well as the company’s fortunes. In that same spirit, here are my crazy ideas to make Apple even bigger, even better, well into the future.

Are you listening, Tim Cook?

Lay Down (Arms) With Google

Apple and Google are the superpowers of global tech and they do not like one another. Thermonuclear war, however, is of little value to anyone.

Larry-Page-12103347-1-402I propose a “cold war” solution: Apple and Google sign a long-term licensing agreement. Google will abandon Android, and instead optimize its mobile services, all of them, for Apple’s iOS. In return, Apple will offer nearly unfettered access of its iOS platform to Google engineers.

Under this scheme, Apple will sell vastly more devices, continue to earn sky-high profits on hardware, and provide its (billion plus) customers with the best mobile experience on the planet. Google liberates itself from the Android noose, which has cost it billions already. Since iOS users are far more engaged with their devices, Google also receives more and better data using my scheme, which enables them to offer more and better advertisements.

Lastly, this frees up Apple to focus on what it does best. After all, there is a very real chance that iCloud, Siri, Maps, Spotlight, Mail, Calendar, et al, will never be as good as the Google equivalents. Jettison them all.

Merge With Samsung

samsung-wd8804-2-in-1-washer-dryer-combo-220-volts

Not sold on a Apple – Google partnership? Challenge accepted. Instead, Apple should merge with Samsung, their only real threat for smartphone sales.

While many still view Apple as a “computer company” this is misleading. Imagine a pyramid with design at the top, software  beneath that, retail below that, electronics and materials next, and supply chain management at the bottom. Samsung is similar, albeit with a far wider base and increasingly less skill as you venture up the pyramid.

Samsung makes some of the very best affordable washers, dryers, refrigerators and sundry other gadgets and appliances. Unfortunately, every one of them is needlessly complex. As everything becomes a “computer” and as the interface to every computer becomes our touch or our voice, we need Apple’s design and UI expertise more than ever.

Apple + Samsung equals the greatest global electronics design, development, manufacturing and distribution conglomerate in the world, ever.

Own F1 And Kill Cable Television

Apple TV remains a “hobby.” This may be fine for Tim Cook, but it sucks for the rest of us. Because the rest of us continue to pay far too much money for television content we do not want.

Why should we pay for 24 hours of ESPN, for example, if we only watch it 30 minutes everyday? Fox News dominates the ratings while MSNBC barely rises above statistical noise. Yet, we are required to purchase a “news” package that includes both. We want to watch a favorite series yet are forced to buy the entire channel’s programming line-up. This all seems terribly unfair and criminally outdated.

We need Apple. Before Apple can remake television, however, they will need to own top tier content.

I suggest Apple buy the massively popular F1 and the English Premiere League. Make these available solely via Apple TV. Fans of these sports will purchase Apple TV units in droves and quickly learn that the best viewing experience is the one that Apple already suggests (if not quite yet realizes): buy just what you want to watch, when you want to watch it, no matter where you are located, and no matter on what screen you prefer (TV, smartphone or tablet).

Speak Often And Kill The Bloggers

There was a time when Apple was left for dead. It was during these dark times when an Apple priesthood sprang up, discussing every new product, praising every minor change, and writing daily on the wonders of Apple — keeping the few believers securely within the flock.

Tiny pirate Apple is dead, yet the Apple blogger ecosystem, like kudzu, is everywhere now, and does more harm than good, I think. Apple bloggers, now bursting with readers and well-heeled sponsors, oblige both by touting every whiff of every rumor.

When Apple finally does release its newest product, we are instantly let down. We already knew. Our disappointment is further compounded because Apple inevitably fails to live up to many of the craziest rumors.

Apple should speak to the press and to the public on a regular basis. We shouldn’t need to get our Apple news from second-hand sources anymore.

Take Control Of Windows

Windows-7-RTM-Default-Wallpaper-the-Design-Story-2

To change the world you have to be crazy enough to believe you can. Case in point: Apple should buy Windows.

Microsoft’s generations-long hold on the personal computer operating system is in its dying days, laid waste by Apple’s iOS and Google’s Android. The more Ballmer and his successors focus on protecting Windows, the quicker they accelerate the company’s demise. To survive, Microsoft must focus on applications and devices, not operating systems and bundled software packages.

That said, there is value in Windows. Or, at least, the Windows team. They built a platform that worked for well over a decade for well over a billion users. More impressive, they did this without controlling the hardware!

Apple will soon operate at least two platforms — iOS and iTunes — that will touch more than a billion users. This is foreign territory for the once small American company. But it is not foreign for Microsoft’s Windows team.

Steve_Jobs_S5F3_headshot_v2

Stay Crazy After All These Years

I have many other crazy ideas, in fact. Buy Bloomberg  and use ownership of financial data to swarm the enterprise, starting with banks and financial institutions. Go private, and use some of their cash for an “endowment” to keep the company alive forever (yes, literally).

Buy Tiffany’s and create a new line of premium-priced computing-based “jewelry.”

Integrate iCloud, fingerprint technology, and an open API. Touch any connected screen and it instantly re-calibrates itself to our preferred, personalized settings, ST:TNG-like. In this way, Apple becomes the company that manages every screen in our life, everywhere, all the time.

I know, I know. None of these make sense, none will work, they will never happen. But maybe Apple needs a jolt of crazy.

What are your crazy ideas for the company?